Job Description

We're hiring! Social Kapture is looking for a Social Media Coordinator to work in a fast-paced environment with a wide range of multifamily real estate clients. This is an entry-level position suitable for candidates with between 0-3 years experience. 

This creativity intensive position is responsible for brainstorming, producing and posting fresh social media content, monitoring and managing online brand reputation, and engaging prospects and customers in ways that have a positive impact towards leads, website traffic and brand awareness.

RESPONSIBILITIES:

Core duties and responsibilities include the following, but not limited to:

• Build and execute a social media strategy through competitive research, benchmarking and best practices designed to increase brand engagement.
• Routinely update, maintain and monitor social media platforms such as Facebook, Instagram and Twitter, among others.
• Facilitate social media conversations with customers and respond to inquiries.
• Assist in the creation of engaging copy, image and video creative that drives social engagement.
• Utilize social media publishing tools for planning and scheduling content
• Be an effective, contributing member of a team whose primary goals are to increase engagement and generate qualified leads to our client’s websites.
• Adopt and utilize social media best practices and maintain library of resources to enhance our team efforts.
• Develop creative content on regional specific topics.
• Employ your topnotch research skills to develop a deep understanding of the regions in which our clients operate in order to become an expert on the area, what we call a “virtual local.”
• Identify new content and social network marketing opportunities.
• Assist with approving and scheduling content

MINIMUM QUALIFICATIONS:

Bachelor’s degree in Communications, Marketing, Business, News Media, Public Relations, or relevant field; or one to five years related experience and/or training; or equivalent combination of education and experience.

In-depth knowledge and understanding of Social Media platforms, (Facebook, Twitter, Instagram, SnapChat, Pinterest, Google+ etc.) and how each platform can be deployed in different scenarios.

Demonstrable knowledge of best practice principles related to: marketing, public relations and communications.

Has exceptional writing, editing, presentation and communication skills; Writes clearly and informatively. Abe to manage multiple brands in different markets. High attention to detail and great organizational skills.

IDEAL CANDIDATES WILL HAVE:

• Multifamily property management experience
• project management experience
• Experience using project management tools such as Asana or Wrike
• Proficiency with social media planning and publishing platforms such as Hootsuite, Sprout, or Falcon
• A solid understanding of Gsuite, gmail, google drive, google search, and google maps

Company Description

Welcome to Social Kapture, the multifamily digital marketing expert. We bring a fun approach to managing social media and digital ad campaigns for Multifamily and Student Housing companies across the country. By utilizing the latest in technology and strategic training, our team focuses on delivering value to our clients, which is measured through positive ROI and access to new customers. Social Kapture is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone on our team.