Job Description
The Social Media Assistant will play a key supporting role in executing social media strategies for DaBrian Marketing and its clients. This position requires a creative individual with strong organizational skills who can assist with content creation, daily community management, performance tracking, and staying abreast of the latest platform trends.
Social Media Assistant Responsibilities
Content & Campaign Support: Assist the Social Media Manager in brainstorming, developing, and executing innovative social media campaigns and content calendars for multiple clients.
Creation & Scheduling: Create, curate, and schedule engaging content (text, image, and video) across major social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, and others.
Community Management: Monitor and actively engage with client social media communities, responding to comments, reposts, messages, and mentions promptly and professionally while maintaining client brand voice.
Analytics & Reporting: Utilize social media management and analytics tools (e.g., platform native insights, Hootsuite, Sprout Social, HubSpot) to track, measure, and analyze campaign performance and audience growth.
Trend Research: Conduct continuous research on current social media trends, platform updates, best practices, and new industry innovations to inform strategy.
Optimization: Help optimize social media posts for maximum reach and effectiveness, including proper use of hashtags, geotags, and relevant keywords for search engine visibility.
Administrative Support: Assist with administrative tasks, including preparing detailed performance reports and maintaining client asset organization.
Qualifications
Excellent knowledge of major social media platforms and their respective best practices.
Prior internship or work experience (6+ months) in social media marketing, digital marketing, or an agency environment is highly preferred.
Outstanding written and verbal communication skills, with a strong emphasis on grammar, tone, and attention to detail.
Proven analytical and organizational skills, with the ability to manage time effectively and prioritize multiple client projects simultaneously.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) or Google Workspace.
Comfortable with AI tools like Chatgpt, Gemini, etc.
Familiarity with basic video editing principles and tools (e.g., Canva, Google Vids) is a plus.
Familiarity with basic graphic design principles and tools (e.g., Canva, Adobe Creative Suite).
A degree or current enrollment in Marketing, Communications, Digital Media, Social Media or a related field is preferred.
Eagerness to learn and adapt quickly to the fast-paced and ever-changing digital landscape.
Additional Information