Job Description
About the role:
Reporting to the VP of Digital Marketing, this is a hands-on, high-ownership role on a lean team. You'll move fluidly between big-picture brand thinking and in-the-weeds execution, often on the same day. We're looking for someone who's worked closely with founders before, brings ideas to the table rather than waiting for direction, and can pitch a concept in the morning and shoot content that afternoon.
What you’ll do:
Own and evolve content strategy across Instagram, TikTok, Facebook and YouTube
Build and execute the weekly/monthly social calendar, including launches, promotions, and partnerships
Create, source, script, shoot, and post content daily
Work directly with founder Taryn Toomey to capture and extend her voice across all consumer touchpoints
Support brand partnerships and influencer initiatives end-to-end
Monitor and engage community: comments, followers, and UGC on a daily basis
Track platform performance and translate data into actionable strategy
Embody and foster The Class brand voice across all consumer touchpoints
Act as a key brand marketing partner across Studio, Digital Product, Partnerships, Experience, and Creative — translating brand strategy into tangible content and campaigns
Lead influencer initiatives end-to-end: sourcing and vetting talent who fit the brand, managing outreach and relationships, and reporting on outcomes
Qualifications
Who you are:
A brand-centric storyteller with a genuine marketing mindset
Proactive and opinionated -- you advocate for your ideas
Scrappy and resourceful, with an entrepreneurial approach
Comfortable with ambiguity in a fast-moving, founder-led environment
What you’ve done:
Minimum of 5 years of related social media experience, with an emphasis on short-form reel content.
A portfolio of work that demonstrates your content creation skills. Applications without portfolio links will not be considered.
Experience with short-form reel content required.
Experience growing Youtube accounts (either professional or personal) is preferred, but not required.
Proven ability to uncover and implement emerging trends
Worked in high-level content strategy and hands-on production. Experience on camera preferred.
Experience working in fast-paced, founder-led, start-up environments
Video production experience—you’re intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere, Capcut, and/or Descript
Additional Information
Salary
The approximate salary range for this position is $95,000–$105,000. The exact salary offered may vary based on job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education and training, business needs, and market demands.
What we offer:
Unlimited paid vacation policy
Flexible in-office/remote working environment with approximately 3 days in the office
Medical, dental, vision, & 401K plan
A free digital subscription, studio attendance, and employee discounts on all retail products
A dynamic, creative, fun, and kind work environment centered around the workout method