Benefits:
401(k)
401(k) matching
Dental insurance
Employee discounts
Health insurance
Paid time off
Vision insurance
Genesis Health Clubs is seeking a high-energy, creative, and execution-driven Social Media Content Creator to help elevate our brand presence across digital platforms. This role goes beyond posting content — we are looking for someone who understands that social media drives brand perception, engagement, member retention, and traffic.
You’ll work closely with the Social Media Manager to build and execute a defined social strategy, develop a consistent content calendar, and create standout organic content that differentiates us from competitors.
We need a go-getter. Someone proactive. Someone not afraid to get their hands dirty — filming workouts, capturing member testimonials, hopping into trends, and bringing fresh ideas to the table.
Strategy & Planning
Assist in developing and refining a cohesive social media strategy
Build and maintain a consistent, forward-thinking content calendar
Align content with brand voice, campaigns, promotions, and club initiatives
Contribute ideas that support engagement, traffic, and retention goals
Content Creation
Capture and produce high-quality photo and video content in club environments
Create short-form and long-form video content tailored for:
Instagram (Reels, Stories, Feed)
TikTok
YouTube (Shorts + longer-form content)
Film workouts, trainers, member stories, behind-the-scenes, events, and trends
Write compelling captions that drive engagement and conversation
Ensure content feels authentic, energetic, and community-driven
Editing & Production
Edit short-form video quickly and effectively (CapCut, InShot, Premiere Pro, Final Cut, etc.)
Add captions, hooks, motion graphics, and trend-based audio
Optimize content for each platform’s best practices
Maintain brand consistency in visuals and messaging
Trend & Platform Awareness
Stay ahead of social trends, viral formats, and platform updates
Identify opportunities to participate in trending conversations
Translate trends into fitness- and community-relevant content
Performance & Optimization
Monitor analytics and engagement metrics
Adjust content based on performance insights
Understand how social impacts brand perception and member loyalty
Qualifications & Skills
1–3+ years of experience in social media content creation
Strong understanding of Instagram, Facebook, TikTok, and YouTube
Confident on camera and comfortable directing others on camera
High energy and comfortable working in gym environments
Baseline knowledge of health and fitness (terminology, training styles, gym culture)
Strong video editing skills (mobile and/or desktop software)
Independent thinker with creative problem-solving ability
Ability to execute quickly while meeting deadlines
Organized and detail-oriented
Strong written communication skills
Experience with:
Content scheduling tools (Later, Hootsuite, Sprout, etc.)
Basic graphic design (Canva, Adobe Suite)
Analytics dashboards
Community management and engagement
Photography skills a plus
Paid ads knowledge a plus (not required, but beneficial)
What We’re Looking For
A self-starter who takes initiative without being micromanaged
Someone who sees opportunities everywhere
Comfortable experimenting and iterating
Not afraid to try, fail, adjust, and improve
Passionate about fitness, community, and storytelling
Thrives in a fast-paced, collaborative environment
What Success Looks Like
Consistent, high-quality content output
Increased engagement and community interaction
Growth in brand visibility and positive perception
Social content that feels authentic, energetic, and differentiated
A strong, recognizable digital presence across all platforms