Benefits:

Employee discounts

Flexible schedule

Free food & snacks

Social Media & Content Strategist - Part Time

10–15 hours/week

About Honeyplate

Honeyplate is a Connecticut-based meal prep and catering company focused on scratch-made, nourishing food that fits into real life. We create food that’s intentional, flavorful, and convenient—and we’re growing fast.

We’re looking for someone who understands how content works, not just how to post it.

About the Role

This is a strategy + execution role.

As our Social Media & Content Strategist, you’ll be responsible for planning, creating, and managing social content that aligns with our brand, follows platform trends, and drives engagement and sales. You’ll also manage Facebook and Instagram ads and help ensure our content shows up consistently, creatively, and intentionally.

You’ll have ownership over how our social presence is planned and executed—working closely with the founder to align content with menus, promotions, and business goals.

What You’ll Do

Social Media Strategy & Planning

Develop and maintain a social media content strategy aligned with brand goals and promotions

Plan content themes, formats, and posting cadence

Monitor platform trends, audio, formats, and best practices—and adapt content accordingly

Review performance regularly and adjust strategy as needed

Content Creation & Management

Capture high-quality photo and video content (meals, behind-the-scenes, packaging, lifestyle)

Edit short-form video content for Instagram Reels, TikTok, and Facebook

Create and schedule posts across platforms

Maintain a living content calendar tied to menus and launches

Repurpose content efficiently to maximize output

Facebook & Instagram Ads

Manage and optimize Facebook and Instagram ad campaigns

Support promotions, first-order offers, and menu highlights

Test and iterate creative, copy, and audiences

Monitor performance and report on results

Community Management

Monitor and respond to comments and DMs

Answer questions and guide followers toward ordering when appropriate

Light Local Partnerships Support

Support content creation or promotion related to local partnerships or collaborations

Assist with social execution for community initiatives as needed

What We’re Looking For

Strong experience with content strategy, creation, and execution

Excellent skills in short-form video capture and editing

Deep understanding of Instagram, TikTok, and Facebook trends

Experience managing Facebook & Instagram ads

Strong creative instincts and ability to plan content intentionally

Organized, self-directed, and comfortable owning a content calendar

Schedule & Compensation

10–15 hours per week

Flexible schedule with clear priorities

Competitive hourly pay based on experience

Weekly Honeyplate meal credit

Opportunity to grow the role over time

Why This Role Matters

This person will directly shape how Honeyplate shows up online. You won’t just be posting—you’ll be planning, adapting, and improving content based on what’s actually working.

How to Apply

Please include:

Your resume

A short note on why this role is a fit

Examples of social or video content you’ve planned and created