In this role you will develop a strategic plan to drive forward CD Peacock’s following and engagement rates across multiple social channels, using a comprehensive understanding of the CD Peacock brand, its target market, overall vision plus our partner vendor’s requirements for our channels. The role will cover Facebook, Instagram, LinkedIn as well as any additional platforms that may be identified as relevant.

Strategy & Creative

• Artfully weave together creativity with analytical thinking to develop and deliver a social media strategy that achieves brand, marketing and sales objectives
• Safeguard and grow social media channels by building awareness while breaking through with trends and exciting new content
• Analyze social media data from a business and creative perspective, to understand what our audience responds to and how
• Develop content ideas and recommendations and then bring them to life, based on data and a deep understanding of our audience and brand as well as strong content creation skills
• Create thoughtful, innovative, informative, and entertaining content for CD Peacock which aligns with marketing objectives
• Craft & edit copy for all social channels working closely with the marketing team
• Identify social media content trends and cultural moments that CD Peacock could participate in
• Lead the development of strategies and objectives for building and executing year-round brand engagement through influencers and partnerships which could come to life on social media
• Align internal and external partners in a swift, timely manner on content and strategic directions for the channel
• Boost selected posts to reach greater potential audiences
• Suggest and implement new features to develop brand awareness and elevate our social strategy
• Stay on top of the latest social media trends
• Conduct research on industry trends, competitor activities, and audience preferences to inform marketing strategies.
• Collaborate with team members to brainstorm innovative marketing ideas and content.

Planning

• Create the social calendar allowing ample time for feedback and alignment, coordinate cross functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. Successfully balance CD Peacock’s brand needs versus partner vendor’s requirements for our channels
• Create content and as needed brief graphic design team to get creative assets ready on time
• Help create and schedule social media posts using scheduling tools
• Assist in the development and implementation of cohesive marketing strategies and campaigns that span social media, email marketing, events, and in-store promotions. This will include working with the Marketing team to activate marketing initiatives from our brand partners as well as CD Peacock.
• Support marketing efforts through event coordination, content development for digital and print, and campaign execution

Community

• Keep the conversation going with our audience in the comments (posts + ads)
• Keep track of UGC that we could engage with and repost
• Lead all aspects of community management: interact directly with our audience, prospective audiences and diligently respond to inquiries

Reporting

• Define integral social media KPIs and manage dynamic reporting in order to measure the impact of each campaign, week, month and quarter

We're looking for someone who:

• Has knowledge/appetite for jewelry and watches

• Has a deep understanding of social platforms from functionality to advertising products

• Loves figuring out what makes content engaging and viral, but is not afraid to break these rules and experiment from time to time

• Approaches social media as a place for creative expression, and bringing a compelling social media vision and content to life

• Is Creative with the ability to produce innovative and original ideas. Strong creative judgement to recognize engaging, and on-brand content (visuals/copy).

• Is comfortable working with stakeholders where needed eg copywriters, photographers, videographers, designers and influencers but is adept and comfortable at creating their own content

• Is well-versed in digital media and social media metrics and monitoring tools

• Possesses Photoshop & video editing skills for excellent content creation

• Has strong copywriting skills with ability to quickly adopt, shift & evolve editorial tone of voice; editorial or copywriting experience mandatory

• Has strong analytical skills to evaluate effectiveness of content and programs and great attention to detail

• Has a strong understanding of trends and can quickly respond to customers shopping trends

Requirements:

• Bachelor's degree
• 3+ years' +experience in social media marketing
• Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects
• Strong problem-solving & troubleshooting skills
• Excellent communication & interpersonal skills
• Works well under pressure & has a flexible & positive attitude
• In-depth understanding of relevant & upcoming social media
• Excellent verbal, communication & writing skills
• Attention to detail & ability to multitask
• Up to date on relevant cultural events
• Candidate must be available to work onsite 40 hours per week