Global womenswear and streetwear brand, Naked Wardrobe, is seeking a Social Media Coordinator. In this role, you'll be the voice of our brand across digital platforms, creating engaging content that converts followers into customers and strengthens our community.
Key Responsibilities: • Create and schedule engaging content across Instagram, TikTok, Pinterest, Facebook, and Twitter • Post on all social media platforms, multiple times a day • Create captions for all social media content for all platforms
• Photograph and style products for social media content • Develop and implement social media campaigns that align with seasonal collections and promotions • Track performance metrics and optimize content strategy based on data insights • Respond to comments and direct messages in a timely manner • Identify and collaborate with influencers who align with our brand values • Stay current on social media trends, especially within the fashion industry • Participate in photoshoots and content creation days • Produce engaging short-form videos for both organic and paid campaigns, including TikTok, Reels, and YouTube Shorts. • Design, edit, and publish high-quality content (photos, videos, graphics, captions) that aligns with brand identity.
Qualifications: • Bachelor's degree in Marketing, Communications, Fashion, or related field (or equivalent experience) • 2+ years experience in social media management, preferably in fashion or retail • Strong understanding of major social media platforms and their algorithms • Excellent photography, styling, and visual composition skills • Experience with content creation tools (Canva, Adobe Creative Suite, etc.) • Knowledge of social media analytics and reporting tools • Understanding of e-commerce metrics and conversion optimization • Fashion-forward with a strong sense of current trends • Exceptional written and verbal communication skills • Available to work a flexible schedule, including evenings and weekends
Required Skills: • Content creation and curation • Basic photo and video editing • Copywriting for different platforms • Community management • Social media analytics • Trend forecasting • Time management and organization • Basic SEO knowledge