Social Media Coordinator

Scratch Restaurants Group

Social Media Coordinator

Austin, TX
Full Time
Paid
  • Responsibilities

    Benefits:

    Dental insurance

    Health insurance

    Paid time off

    Vision insurance

    Wellness resources

    Scratch Restaurants Group is an award-winning, chef-driven hospitality company behind acclaimed concepts such as Sushi by Scratch Restaurants, and Pasta|Bar With 26+ restaurants nationwide and a growing media presence, we are redefining fine dining, omakase, and fast-casual experiences through craft, storytelling, and creative excellence.

    Position Overview

    We’re looking for a creative and motivated Social Media Coordinator to join our in-house team and support the online presence of our fine-dining brands, Pasta|Bar and Sushi by Scratch Restaurants. The ideal candidate is Austin-based, passionate about food, fluent in digital culture, and comfortable creating content both behind the camera and behind the screen.

    This is a remote position, but will require quarterly local shoots, content capture at restaurant locations, or campaign coordination. Will include occasional travel to Los Angeles.

    Key Responsibilities:

    Content Creation

    Capture and edit high-quality photo and video content (food, behind-the-scenes, chef moments, ambiance, etc.)

    Support creation of Instagram Reels, Facebook, TikToks, and story highlights

    Maintain a consistent visual aesthetic across all channels

    Social Media Management

    Assist in managing day-to-day posting on Instagram, Facebook, and TikTok for Pasta|Bar and Sushi by Scratch Restaurants

    Write engaging captions that reflect each brand’s voice

    Monitor engagement and community interaction (comments, DMs, reposts)

    Campaign Support

    Help plan and execute seasonal campaigns, menu launches, events, and media collaborations

    Work with PR and marketing to align social content with larger brand storytelling goals

    Analytics & Reporting

    Track performance metrics and provide regular updates on content engagement

    Identify trends and insights to optimize future posts

    Qualifications

    1-2 years of experience in social media, marketing, or content creation

    Strong photography and photo editing skills (food photography is a major plus)

    Familiarity with social platforms: Instagram, TikTok, Facebook

    Basic video editing skills (Reels/TikTok experience preferred)

    Strong written communication skills and sense of voice

    Highly organized, self-motivated, and responsive to feedback

    Bonus: Familiarity with MailChimp, Canva, or other newsletter design platforms

    Based locally in Austin, TX, or surrounding areas, with flexibility for occasional local shoots or events

    Highly organized, self-motivated, and responsive to feedback

    Perks & Benefits

    Mainly remote

    Medical, Dental, Vision, 401K w/ matching

    Paid time off and Sick time

    Dining discounts at Sushi by Scratch Restaurants and Pasta | Bar