The Social Media Coordinator is responsible for executing a full-scale organic engagement strategy across all social platforms, producing highly engaging video and static content, and tracking performance to drive continual improvement. This role is equal parts content creator and performance analyst—perfect for someone who loves the blend of creativity and data. Responsibilities: Content Creation & Execution • Create engaging graphic and video content tailored to each platform (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.) • Manage both Trust Guss Injury Lawyer’s & Stewart Guss brands social media presence, creating content for both brands. • Draft compelling captions and storytelling content to align with the brand voice • Produce and maintain a monthly content calendar one month in advance of each new cycle • Coordinate weekly filming sessions at the office, including creating shoot topics, overseeing filming day, taking behind-the-scenes footage, and managing expectations with the videographer • Post social media content Monday through Friday, ensuring consistent brand presence • Attend community and firm events to document in-the-moment content through photos and videos • Update and take new staff headshots as needed Performance Tracking & Reporting • Generate weekly Social Media Engagement Reports every Monday morning with insights into: • Likes, shares, comments, reach, and engagement per post • Top-performing posts and content types • Visualized trends over time (e.g., average engagements per post) • Use A/B testing on organic posts to identify content formats and themes that perform best • Develop systems to track ROI, visibility, and engagement across platforms, helping triangulate efforts toward results • Help build an automated reporting pipeline and feedback loop for continuous optimization Strategic Contribution • Work closely with the Marketing Director to align all content with brand strategy and firm goals • Suggest data-driven strategies to improve reach and engagement • Support a data-first marketing culture where every move is tracked, measured, and refined for maximum effectiveness Maintain organized content libraries, analytics dashboards, and tracking sheets for transparency and optimization Qualifications: • Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience) • 1–2 years of professional experience managing social media accounts for a brand or organization • Portfolio of social media content or campaigns is a plus • Strong understanding of major social media platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, Threads, etc.) • Knowledge of social media best practices, analytics, and trends • Experience with social media management tools (e.g., Hootsuite, Sprout Social) • Basic graphic design and video editing skills (Canva, Adobe Creative Suite, CapCut, etc.) • Strong copywriting and storytelling ability with attention to voice and tone • Ability to interpret data and analytics to optimize content performance • Understanding of content strategy, branding, and community engagement • Highly organized with strong attention to detail • Creative thinker with a passion for digital trends • Self-starter who can manage multiple projects and deadlines • Excellent written and verbal communication skills • Collaborative team player with a positive attitude Compensation: $20 - $24 hourly

• Content Creation & Execution • Create engaging graphic and video content tailored to each platform (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.) • Manage both Trust Guss Injury Lawyer’s & Stewart Guss brands social media presence, creating content for both brands. • Draft compelling captions and storytelling content to align with the brand voice • Produce and maintain a monthly content calendar one month in advance of each new cycle • Coordinate weekly filming sessions at the office, including creating shoot topics, overseeing filming day, taking behind-the-scenes footage, and managing expectations with the videographer • Post social media content Monday through Friday, ensuring consistent brand presence • Attend community and firm events to document in-the-moment content through photos and videos • Update and take new staff headshots as neededPerformance Tracking & Reporting • Generate weekly Social Media Engagement Reports every Monday morning with insights into: • Likes, shares, comments, reach, and engagement per post • Top-performing posts and content types • Visualized trends over time (e.g., average engagements per post) • Use A/B testing on organic posts to identify content formats and themes that perform best • Develop systems to track ROI, visibility, and engagement across platforms, helping triangulate efforts toward results • Help build an automated reporting pipeline and feedback loop for continuous optimizationStrategic Contribution • Work closely with the Marketing Director to align all content with brand strategy and firm goals • Suggest data-driven strategies to improve reach and engagement • Support a data-first marketing culture where every move is tracked, measured, and refined for maximum effectivenessMaintain organized content libraries, analytics dashboards, and tracking sheets for transparency and optimization