Social Media & Digital Marketing Specialist (Contract)

StreetWise Partners

Social Media & Digital Marketing Specialist (Contract)

New York, NY
Part Time
Paid
  • Responsibilities

    Do you believe mentorship can unlock potential and lead to lasting career success? Are you ready to help scale a mission-driven organization that connects job seekers to meaningful professional opportunities? ** ****** **
    **

    Organization Overview:

    We are on a mission to drive career mobility and ensure that adults from under-served communities can develop strong professional fluency and resiliency. Our comprehensive mentoring, career coaching and job placement program empowers job seekers with skills, social capital and self-trust to achieve financial stability through meaningful employment.

    For 28 years we have delivered impactful workforce development mentoring programs to over 25,000 individuals across New York City and Washington, D.C. We provide life-changing career opportunities while giving employers access to a pool of capable talent.

    StreetWise Partners' one-year mentoring program provides customized, individualized mentorship for internship and job seekers while helping them establish an expansive professional network made up of hundreds of advocates who open doors and support long term career success. By 2026, we aim to launch 1900 careers, which equates to $92m in first year cumulative wages to transform individuals, families, and communities.

    Position Overview: **** _
    _

    To advance organizational visibility and help us achieve our growth goals, we are seeking a creative, efficient, and hands-on Social Media & Digital Marketing Specialist to lead and grow our digital presence across social media, newsletters, and online campaigns. This role is responsible for developing compelling content, managing editorial calendars, and driving audience engagement across platforms, including LinkedIn, Instagram, and Facebook.

    The position reports to Shari Krull , Chief Executive Officer and is based in Downtown Manhattan.

    This is a part-time, flexible role working an average of 20 hours per week. Occasional in-person attendance is required to capture live content through events, workshops, and graduations.
    **
    **

    Your Role Will Include:

    • Digital Content Strategy: Create and schedule engaging content amplifying our key messaging and success stories —graphics, videos, reels, stories, newsletters, and LinkedIn campaigns—using tools such as Canva.
    • Organization: Design and manage a content calendar that reflects organizational messaging and priorities; ensure consistent and timely delivery across social media platforms.
    • Social Media Management: Manage and grow our presence across LinkedIn, Instagram, and Facebook through community engagement and trend-driven storytelling.
    • Event-Based Content Capture: Attend events and program sessions to gather real-time photos, videos, and stories to advance mission visibility.
    • Performance Tracking: Use analytics tools (Meta Insights, LinkedIn ads, Google Analytics, etc.) to track engagement and optimize content strategy.
    • Cross-Team Collaboration: Work closely with staff, volunteers, and clients to target key audiences, gather stories and ensure content is meaningful.
    • Trend Monitoring: Stay current on social media trends and relevant events to keep content timely and impactful.

    Qualifications You Bring:

    • 3–5+ years of experience in social media and digital content creation
    • Strong writing, editing, and visual storytelling skills
    • Familiarity with tools like Asana, Canva, LinkedIn Analytics, Constant Contact, Hootsuite, and Meta Business Suite.
    • Basic video editing using platforms such as iMovie, CapCut, or Adobe Rush
    • Experience with analytics tools (e.g., Google Analytics, Meta Insights, LinkedIn ads, and LinkedIn Analytics)
    • Ability to manage multiple deadlines, prioritize effectively, work independently, and contribute creative ideas
    • Proactive and committed, with strong ability to lead Marketing conversations and projects
    • Strong interpersonal skills and comfort interacting with diverse stakeholders
    • Flexibility to attend in-person events for content gathering

    Physical Environment
    This position requires sedentary work. Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity.

    __
    __****__DISCLAIMER
    __
    The preceding job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this classification. It may not contain a comprehensive list of all duties, responsibilities, and qualifications required of employees to do this job.