We’re Hiring: Social Media & Digital Marketing Specialist Grote Automotive (4 dealership locations) is looking for a social media pro who knows how to run paid ads AND create daily organic content (reels, stories, posts) that drives real results. This isn’t a “learn as you go” role — we need someone with proven experience who can bring fresh ideas, strategy, and execution right away. About the Role We are seeking a highly skilled Social Media & Digital Marketing Specialist who already knows how to run paid advertising and manage daily organic content across multiple platforms. This role is hands-on, creative, and results-driven—you won’t be “figuring it out” here; we’re looking for someone who can bring proven expertise and immediately elevate our presence. Responsibilities Paid Advertising • Create, manage, and optimize paid ads across Facebook, Instagram, Google, and other platforms to drive measurable results (website traffic, leads, and in-store visits). • Manage ad spend efficiently, ensuring cost per lead aligns with dealership goals. Organic Content & Daily Posting • Develop and post engaging daily content (photos, reels, short-form videos, stories, etc.) for all 4 dealership locations. • Highlight promotions, inventory, customer experiences, employee spotlights, and community involvement. • Ensure consistency of voice and branding across platforms. Growth & Engagement • Increase website traffic, social engagement, and local awareness. • Strategically build campaigns that make people want to visit the dealerships in person. • Track key metrics (reach, engagement, conversions, store traffic). Hybrid Work • Work remotely to create and manage campaigns. • Spend time in-house capturing content, coordinating with staff, and staying connected to the dealerships. Responsibilities: What You’ll Do: • Manage paid advertising across Facebook, Instagram, Google, etc. • Create & post daily organic content (photos, reels, videos, stories). • Grow our online presence and drive traffic to our website & dealerships. • Work hybrid : some remote, some in-house, capturing content. Qualifications: What We’re Looking For: • Strong portfolio of past campaigns (organic + paid). • Experience in ad management, analytics, and content creation. • Self-starter — no hand-holding required. • Creative + sales-driven mindset. Qualifications • Proven experience managing social media for businesses (portfolio required). • Strong knowledge of paid advertising strategies (Facebook Ads Manager, Google Ads). • Ability to independently design, create, and execute content. • Skilled in short-form video creation (Instagram Reels, TikTok, YouTube Shorts). • Familiar with analytics tools and able to report on success. • Creative mindset with a sales-driven focus. Success Metrics • Growth in website traffic and social engagement. • Measurable increase in qualified leads and in-store traffic. • Improved visibility and recognition of all dealership locations. Compensation & Benefits • Competitive pay (based on experience). • Hybrid flexibility (in-house & work-from-home). • Opportunity to shape the dealership’s digital voice and directly impact customer growth. Apply Today with your resume + portfolio of past social media work. Compensation: $20 - $28

• What You’ll Do: • Manage paid advertising across Facebook, Instagram, Google, etc. • Create & post daily organic content (photos, reels, videos, stories). • Grow our online presence and drive traffic to our website & dealerships. • Work hybrid: some remote, some in-house, capturing content.