Social Media & Digital Marketing Strategist

The Briarcliff Manor

Social Media & Digital Marketing Strategist

Briarcliff Manor, NY
Part Time
Paid
  • Responsibilities

    Benefits:

    Bonus based on performance

    Competitive salary

    Flexible schedule

    We are a high-end wedding venue in the Hudson Valley looking for a Digital Marketing Strategist with a strong social media background to help lead and elevate our marketing efforts.

    This is a hands-on, strategy-led role within a small, fast-moving team. While social media is a core focus, this person will also contribute to broader marketing areas including messaging, campaigns, and overall brand direction.

    We already have content support in place — what we need is someone who can own the strategy, guide execution, and ensure our marketing efforts are actually driving inquiries and bookings.

    Key Responsibilities

    Develop and lead social media strategy (Instagram, TikTok, etc.)

    Define content direction — what we post, why it matters, and how it performs

    Partner with and provide direction to a junior marketing assistant to ensure strong execution

    Own both strategy and execution — setting direction while also ensuring it’s carried through

    Optimize content for engagement, reach, and conversion

    Contribute to overall marketing strategy and campaign planning

    Provide input and lead website messaging and brand positioning

    Identify opportunities for strategic marketing improvement - SEO, PR, etc.

    What We’re Looking For

    Strong experience in social media strategy (this is a core requirement)

    Broader understanding of digital marketing and brand positioning

    Ability to think in terms of content, messaging, and conversion

    Comfortable working in a small business environment and wearing multiple hats

    Hands-on, proactive, and able to take ownership

    Strong understanding of Gen Z consumer behavior

    Experience in hospitality, events, weddings, or lifestyle brands is a strong plus

    This role may require content capture at events - some nights & weekends may be required from time to time

    Role Details

    Part-time: 10–15 hours per week

    Flexible structure (independent contractor or salaried depending on fit)

    Hudson Valley / Westchester, NY strongly preferred

    Compensation

    Competitive and based on experience.

    How to Apply

    Please submit:

    A brief overview of your experience

    Examples of social media work you’ve led

    Any relevant results (engagement, conversions, etc.)

    Flexible work from home options available.