Benefits:

Competitive salary

Opportunity for advancement

Paid time off

Social Media Director — Reserve Cup Series

Location: Miami

Role Overview

Reserve Cup Series is seeking a Social Media Director to lead the creative strategy, planning, and execution of social content for one of the fastest-growing global sport and lifestyle brands in the world. This role will oversee storytelling across all platforms — Instagram, TikTok, X, YouTube, and emerging channels — and shape how audiences experience Reserve Cup events, our athletes, and the culture around the sport of padel.

The ideal candidate is a creative strategist and content expert with deep knowledge of digital storytelling, social trends, and sports culture. They will drive engagement, elevate brand positioning, and bring the energy and prestige of Reserve Cup to life through world-class content.

Key Responsibilities

Develop and oversee the global social media strategy for Reserve Cup Series, ensuring a cohesive narrative across all digital platforms.

Lead content planning, ideation, production, and publishing for all Reserve Cup Series accounts (Instagram, TikTok, YouTube, X, Facebook).

Provide on-site leadership at Reserve Cup events, managing content capture teams and ensuring real-time coverage that reflects the brand’s voice, tone, and luxury positioning.

Collaborate closely with the content team to produce content that integrates sport, culture, and lifestyle.

Oversee content calendars, ensuring a balance between storytelling, announcements, and sponsor integrations.

Identify and leverage trends, athlete moments, and cultural conversations that align with Reserve’s brand identity and audience.

Manage all social analytics and reporting, translating insights into actionable growth strategies.

Partner with the Sponsorship, Production, and Brand teams to activate digital deliverables for brand partners and broadcast moments.

Lead the development of campaigns, series formats, and editorial themes that deepen engagement and global reach.

Qualifications

Bachelor’s degree in Marketing, Communications, Media, or related field.

5+ years of experience in social media management, ideally within sports, entertainment, or lifestyle brands.

Demonstrated success building and scaling social presence for a global or high-growth property.

Deep understanding of content strategy, analytics, and platform-specific best practices (Instagram, TikTok, YouTube, X).

Proven ability to lead cross-functional creative teams (videographers, editors, designers, copywriters).

Strong creative judgment and editorial instincts — ability to craft storytelling moments that feel both premium and human.

Understanding of the intersection between sport, culture, and luxury lifestyle.

Excellent written and verbal communication skills; Spanish proficiency a plus.

Availability for travel, weekends, and event coverage throughout the year.

Experience with Adobe Creative Suite, social publishing tools, and analytics platforms preferred.

Photography or video direction skills are a plus.

About Reserve Cup Series

Reserve Cup Series marks a new era for padel, where elite competition meets unparalleled luxury on a global stage.

What began with the success of our inaugural event in 2024 now evolves into a multi-city series, hosted across some of the world’s most iconic destinations. Each stop offers more than a tournament; it’s a convergence of sport, culture, and lifestyle at the highest level.

Our evolved format introduces a first-of-its-kind structure: the world’s top forehand and backhand players compete across two international events. From there, only the strongest players advance to the Masters event, where the ultimate prize awaits: the title of the world’s best individual player, awarded alongside the largest prize money purse in padel history.