Benefits:

Bonus based on performance

Le Marinier — Miami, FL

Le Marinier is a fast-growing premium sea salt brand seeking an experienced and highly driven Senior Social Media Growth Manager to lead and scale our TikTok and Instagram presence.

We are looking for someone with a proven track record of significantly growing consumer brands on social media through content strategy, influencer marketing, and platform management. This is a leadership role for someone who understands how to build attention, engagement, and community at scale.

You will be responsible for overseeing the entire social media growth strategy — from content creation and channel management to influencer partnerships, creator coordination, and audience growth.

Responsibilities

Develop and execute the overall TikTok and Instagram growth strategy

Manage and grow the brand’s social media channels daily

Create, oversee, and optimize short-form video content for engagement and growth

Build scalable content systems and posting schedules

Identify viral trends, content opportunities, and platform growth strategies

Recruit, manage, and coordinate influencers, creators, and UGC contributors

Train creators and influencers on brand messaging, positioning, and content style

Lead influencer outreach and partnership campaigns

Monitor analytics, engagement, follower growth, and performance metrics

Continuously test and improve content strategy based on platform performance

Collaborate with internal teams on product launches, campaigns, and brand initiatives

Help position Le Marinier as a leading lifestyle and food brand on social media

Requirements

Proven experience significantly growing TikTok and/or Instagram accounts for brands

Strong understanding of social media growth strategy and platform algorithms

Experience managing influencer marketing campaigns and creator relationships

Strong short-form video production and editing skills

Ability to independently manage content strategy and execution

Strong understanding of audience psychology, engagement, and viral content

Highly organized, proactive, and results-oriented

Preferred Qualifications

Experience growing food, wellness, lifestyle, or consumer product brands

Experience scaling accounts to large followings and high engagement levels

Experience with TikTok Shop, affiliate marketing, or paid social campaigns

Experience managing teams of creators or freelancers

Compensation

Competitive salary based on experience

Performance-based bonuses tied to growth, engagement, and business performance

Opportunity to grow into a senior leadership role within a rapidly expanding brand

How to Apply

Please submit:

Your resume

Links to social accounts you have managed or helped grow

Examples of content and campaigns you have created

Metrics or growth results you have achieved for previous brands

Any influencer or creator management experience