Overview

We are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay, East Bay, and the Peninsula.

This role is ideal for someone who understands local marketing, community-driven brands, and fitness/wellness content, and can balance brand consistency with local personality.

Scope of Work

Platforms

• Instagram & TIK TOK (3 separate accounts per platform)

• Optional: light support with cross-posting to Stories or Reels scheduling tools

Content & Posting

• 3–5 feed posts per account per week

• 3–5 Stories per account per week

• Reels encouraged (repurposed from studio content is fine)

• Captions, hashtags, geotags, and light CTAs included

Community Engagement

• Respond to comments and DMs (during business hours)

• Engage with local businesses, partners, and influencers

• Support studio promotions, challenges, and events

Brand & Strategy

• Maintain a consistent brand voice across regions

• Customize content to feel local (neighborhoods, studios, instructors)

• Monthly content planning + approval workflow

• Coordinate with studio leadership on promos, launches, and campaigns

Analytics & Reporting

• Monthly performance summary per region:

• Follower growth

• Engagement rate

• Top-performing content

• Recommendations for improvement

What We’re Looking For

✅ Experience managing multi-location or franchise-style brands

✅ Strong Instagram and TIK TOK skills (especially Reels + Stories)

✅ Understanding of fitness, wellness, or lifestyle brands

✅ Ability to balance local flavor with brand standards

✅ Organized, proactive, and responsive

✅ Comfortable working with provided assets (studio photos/videos)

Nice to Have

• Bay Area or California market familiarity

• Influencer outreach experience

• Paid social experience (optional, not required)

Deliverables Summary

• Content calendar (monthly)

• Posting + engagement for 3 accounts

• Monthly analytics report

• Clear communication + responsiveness

Compensation

• Open to monthly retainer for agency

• Please include:

• Your pricing

• What’s included

• Examples of Instagram accounts you currently or previously managed

• Any relevant case studies

How to Apply

Please send:

1. A short intro about you or your agency

2. Links to Instagram accounts you manage

3. Your proposed monthly rate

4. Why you’re a good fit for a local, community-driven fitness brand

Optional Add-Ons (Future)

• Influencer coordination

• Paid Instagram ads

• Launch or challenge campaigns

• Regional growth experiments