Benefits:

401(k)

Bonus based on performance

Competitive salary

Employee discounts

Flexible schedule

Free uniforms

Opportunity for advancement

Paid time off

Job Overview

We are seeking a creative and experienced Social Media Manager to manage and optimize our social media platforms, enhance brand awareness, attract potential clients, and drive business growth. The ideal candidate should possess excellent content creation skills, data analysis expertise, and a keen understanding of social media trends.

Key Responsibilities

1. Social Media Strategy Development:

• Develop and execute a comprehensive social media strategy to support brand goals and business growth.

• Identify target audiences and create tailored content plans.

2. Content Creation & Management:

• Plan, create, and publish high-quality social media content (including posts, videos, stories, etc.).

• Manage a content calendar to ensure timely posting and maintain a consistent brand voice.

3. Platform Management:

• Manage and optimize the brand’s presence on major social media platforms (e.g., Instagram, Facebook, TikTok, YouTube, etc.).

• Engage with followers by responding to comments and direct messages to boost user interaction.

4. Data Analysis & Reporting:

• Monitor and analyze social media performance, generating regular reports and providing actionable insights.

• Use analytics tools (e.g., Google Analytics, social media insights) to track key metrics (e.g., engagement rate, conversion rate, follower growth).

5. Campaign Management:

• Plan and execute paid social media campaigns, including budget allocation and performance tracking.

• Collaborate with influencers and partners to amplify brand reach.

6. Trend Monitoring & Innovation:

• Stay updated on the latest social media trends, tools, and best practices.

• Experiment with new content formats and strategies to keep the brand ahead of the curve.

7. Collaboration & Coordination:

• Work closely with the marketing, design, and sales teams to align social media efforts with overall business objectives.

• Coordinate with external agencies or freelancers for specialized tasks (e.g., video production, graphic design).

Qualifications

1. Education:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred but not required).

2. Experience:

• 2+ years of experience in social media management or digital marketing.

• Proven track record of managing successful social media campaigns.

3. Skills:

• Proficiency in social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.).

• Strong content creation skills (writing, graphic design, video editing).

• Familiarity with analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).

• Excellent communication and organizational skills.

• Creative thinking and problem-solving abilities.

4. Preferred Qualifications:

• Experience in the beauty, wellness, or Med Spa industry.

• Knowledge of paid social media advertising (e.g., Facebook Ads, Instagram Ads).

• Basic understanding of SEO and email marketing.

What We Offer

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• A creative and collaborative work environment.

Work remote temporarily due to COVID-19.