Social Media & Marketing Coordinator

Eberly

Social Media & Marketing Coordinator

Austin, TX
Full Time
Paid
  • Responsibilities

    Benefits:

    Event Admission

    Employee discounts

    Free food & snacks

    Marketing & Social Media Coordinator — Eberly & Central Machine Works

    Position Summary Owns day-to-day marketing execution for Eberly and Central Machine Works — social media, content production, website/RSVP management, and daily marketing ops across Instagram, TikTok, and related platforms. Serves as the on-camera personality for both brands, produces short-form video, covers events, manages community engagement, and coordinates influencer partnerships.

    Responsibilities

    On-Camera & Content

    Recurring on-camera host for both brands in Reels, TikToks, and Stories; interviews chefs, bartenders, brewers, musicians, and guests

    Plans, shoots, and edits short-form video on a consistent cadence highlighting food, beverage, interiors, and events

    Develops recurring content series per brand; maintains a shared content calendar tied to events, menu launches, and beer releases

    Event Coverage & RSVPs

    Covers key events (brunches, dinners, buyouts, live music, festivals, beer releases) with pre/day-of/post content

    Manages RSVPs and event listings end-to-end; tracks guest counts and routes inquiries

    Coordinates with events, beverage, and culinary teams on the confirmed-event workflow

    Website & Daily Marketing Ops

    Keeps both websites current (listings, menus, hours, promotions)

    Handles daily marketing tasks: scheduling posts, prepping assets, queuing newsletters

    Drafts and sends email newsletters on a regular cadence; flags pipeline bottlenecks

    Community Management

    Monitors and responds to DMs, comments, mentions, and reviews across both accounts

    Triages guest inquiries to the right team members

    Reaches out to communities that fit both brands for partnership and event-hosting opportunities

    Influencer & Partnerships

    Identifies, vets, and reaches out to Austin-area creators and local media

    Coordinates hosted visits, comped tabs, and paid partnerships within budget

    Manages Instagram Collabs; maintains a roster of collaborators

    Reporting

    Tracks reach, engagement, follower growth, saves, and shares; provides a monthly summary per venue

    Monitors platform trends and recommends content strategy adjustments

    Required Qualifications

    Demonstrated short-form vertical video experience with a portfolio

    Comfort as a recurring on-screen host

    Proficiency in CapCut, InShot, or Adobe Premiere Rush

    Strong written communication and brand voice

    Able to manage two brands' calendars, RSVP systems, and daily execution with follow-through

    Basic website/CMS update experience

    Reliable transportation between South Lamar and East Austin

    21+ preferred for bar/taproom access; under-21 candidates considered

    Preferred Qualifications

    Prior social/marketing experience (business, brand, or freelance)

    Existing personal content channels or following

    Familiarity with Meta Ads Manager or TikTok Ads

    Photography, graphic design, or motion design skills (Lightroom, Canva)

    Familiarity with Resy, OpenTable, Eventbrite, Yelp, Google, or Untappd

    Website/CMS experience (Squarespace, WordPress, or similar)

    Schedule Full-time, ~40–45 hrs/week. Onsite at both venues with one remote day/week. Evening/weekend availability required (baseline: Central Mondays / Eberly Wednesdays / on-site Thursdays).

    Compensation & Benefits

    Salary: $40,000–$45,000/year, based on experience

    Dining credit at Eberly, beer credit at Central Machine Works

    Subscription/material stipend

    Flexible work from home options available.