Job Description

Social Media Strategy & Brand Management

• Develop and execute distinct social media strategies for multiple fashion and lifestyle brands.

• Establish and maintain a clear, consistent social identity, voice, and visual direction for each brand.

• Create and manage monthly and weekly social media content calendars.

• Identify relevant fashion, lifestyle, cultural, and social media trends and translate them into brand-appropriate content.

Content Creation & Execution

• Plan and manage content across Instagram, Reels, Stories, TikTok, Facebook, and other relevant platforms.

• Create engaging short-form content using available product, model, lifestyle, and behind-the-scenes assets.

• Coordinate with Design and E-Commerce teams regarding new products, collections, seasonal campaigns, and key product launches.

• Write compelling, brand-appropriate captions and social media copy.

• Coordinate product shoots and social content shoots as needed.

• Maintain a consistent and effective posting schedule across all brands.

Community & Influencer Management

• Monitor and respond to comments, direct messages, tags, mentions, and other customer engagement.

• Build relationships with followers and strengthen each brand's online community.

• Identify and coordinate with influencers, creators, and micro-influencers.

• Support product seeding, creator collaborations, and influencer marketing initiatives.

• Track creator and influencer performance.

Growth & Paid Social

• Develop strategies to increase qualified followers, engagement, website traffic, and conversions.

• Collaborate with the E-Commerce team on Instagram and Facebook advertising, boosted posts, and social media campaigns.

• Test creative concepts, audiences, formats, and messaging to improve campaign performance.

• Identify high-performing organic content that may be expanded through paid promotion.

Analytics & Reporting

• Track and analyze weekly and monthly social media KPIs, including:

  • Follower growth

  • Reach and impressions

  • Engagement rate

  • Reels and video views

  • Website traffic

  • Conversion and sales, when measurable

  • Top-performing products and content

• Prepare concise weekly social media performance reports.

• Provide actionable recommendations based on performance data and trends.

Qualifications

Must bilingual in Korean

• 3–5+ years of hands-on social media management experience, preferably within fashion, apparel, beauty, lifestyle, or consumer brands.

• Strong knowledge of Instagram, TikTok, Facebook/Meta, and emerging social media platforms.

• Strong understanding of fashion trends, lifestyle content, social media culture, and young consumer behavior.

• Demonstrated experience growing social media audiences and increasing engagement.

• Experience creating short-form video content, particularly Instagram Reels and TikTok.

• Strong visual judgment and understanding of fashion merchandising and brand storytelling.

• Excellent written communication and caption-writing skills.

• Ability to manage multiple brands and projects while maintaining strong organization and attention to detail.

• Comfortable working independently and taking ownership of social media strategy and execution.

Preferred

• Experience with Canva, Adobe Creative Suite, CapCut, or similar content creation tools.

• Understanding of Meta Business Suite and Meta Ads Manager.

• Shopify or e-commerce experience.

• Experience with influencer, creator, or affiliate marketing

Additional Information

All your information will be kept confidential according to EEO guidelines.