About Orangetheory:

Orangetheory Fitness uses scientifically proven concepts to push your body to do its best. Participants complete intervals throughout the hour training session. This workout helps build strength, increase energy, surpass workout plateaus and tone and shape your body like nothing else.

WE’RE HIRING: Are you obsessed with creating scroll-stopping content? Do you live for likes, shares, and turning followers into raving fans? We are looking for a Social Media Content Creator to help us LEVEL UP our online presence and grow our fitness community.

What You’ll Do:

Develop engaging, on-brand content (videos, reels, stories, posts) across social media platforms

Encourage and Increase 5-star reviews and social proof with creative strategies that get members to share their love for OTF (with in-studio & online prompts)

Build engagement through comments, tags, DMs, and community spotlights

Collaborate with influencers and micro-creators to spotlight our studio and expand our reach

Run fun campaigns, contests, or challenges to keep the community active and talking

Source and partner with local influencers to promote the studio in exchange for VIP access

Capture, edit and showcase our workouts, team, and culture — spotlight members, coach highlights, milestones, testimonials and transformations

Work closely with our marketing vendors and internal team to align content with studio promotions and campaigns

Collaborate with our leadership team and external marketing vendors to ensure consistent brand voice and conversion tracking

Use trends, analytics, and insights to optimize content performance and grow our followers

You’re a Fit If You:

Proven experience creating social content (bonus if it’s fitness or lifestyle-related)

Strong understanding of social platforms and what performs well on each

Know how to create reels, short-form videos, graphics, and clever captions

Creative and energetic vibe with the ability to shoot/edit on the go

Are confident reaching out to influencers and negotiating win-win partnerships

Understand review generation tactics (in-studio signage, email/social CTAs, etc.)

Passionate about wellness, fitness, and Orangetheory’s heart-pumping mission and motivating people through storytelling

Are energetic, organized, deadline-driven and ready to hit the ground running

Flexible work from home options available.

Acknowledgement *

I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.

Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.