About the Role

MedSchoolCoach is seeking a Social Media Marketing Associate who is detail-oriented, motivated, and has a creative and analytical mindset. As the Social Media Marketing Associate, you will be responsible for supporting the development and implementation of our marketing strategies across all social platforms, including but not limited to, Instagram, TikTok, Facebook, Twitter, YouTube, and LinkedIn. The ideal candidate should be comfortable managing multiple projects and relationships simultaneously, working with minimal supervision, and adapting based on feedback.

In This Role, You'll Get To

• Support the strategy across multiple channels, including but not limited to Instagram, TikTok, Facebook, Twitter, YouTube, & Linkedin – all in an effort to generate brand awareness, marketing qualified leads, and eventually sales
• Manage our influencer marketing program, execute influencer marketing campaigns, and build relationships with medical creators
• Take an active role in developing organic social media strategies to support business objectives
• Collaborate with graphic designers, videographers, and video editors to create compelling social media content, including graphics, videos, and ad creative
• Report and analyze social media campaign and account performance, providing recommendations to improve overall campaign/partner performance and optimize ROI
• Ensure high-quality branding and professionalism across social media properties
• Manage comments and DMs across social media platforms
• Assist in planning and executing paid social media campaigns on Meta and TikTok to drive webinar sign-ups, lead generation, and sales
• Learn to work with various technologies, including WordPress, HubSpot, Meta Ads Manager, Canva, Adobe Creative Suite

Looking For Someone Who

• Has a bachelor's degree in Marketing or equivalent experience managing social media marketing initiatives
• Is proficient at creative concepting and oversight of design
• Feels comfortable taking the initiative to reach out to social media creators
• Knows how to execute and manage social media campaigns
• Actively keeps up with social media trends
• Understands common marketing objectives and how to achieve them
• Can provide strategic marketing recommendations when needed
• Is proficient at using Excel & Microsoft Office to analyze data and present findings
• Is eager to build relationships with our audience, our partners, and with co-workers
• Can handle multiple tasks while working in a fun, fast-paced environment
• Is familiar with WordPress, HubSpot, Meta Ads Manager, and/or video editing/graphic design software

Key Performance Indicators

• Social media reach: the number of people who view our content and follow our accounts
• Social media engagement rate: the level of interaction our content generates among viewers/followers
• Lead generation: the number of potential customers attracted through our social media properties
• Measure revenue generated by closed deals where first touch point was social media

About MedSchoolCoach

MedSchoolCoach is a rapidly growing EdTech company that serves the needs of future physicians by providing the highest quality content, tutoring, and advising services. Physician-led and founded, MedSchoolCoach is driven by its mission to help shape the future of medicine. Over time, the organization has become one of the largest players in the medical space, reaching nearly 50% of prospective medical students every year through one of our products or services.

As an organization, MedSchoolCoach stays true to its humble roots while scaling at a breakneck pace. MedSchoolCoach was recently named to Inc Magazine's Inc 5000 list with an overall ranking of 953, and was designated as the 17th fastest growing education company in the United States. We are grounded in our desire to offer prospective doctors with the tools they need to succeed while providing an exceptional learning and mentoring experience. Our vision is to create the most engaging and effective edtech platform supported by world class physicians and educators for students from all walks of life.

Working for MedSchoolCoach

We are a distributed team of creative, approachable, and motivated entrepreneurs, educators, tutors, advisors, and clinicians who are passionate about improving healthcare and education. At MedSchoolCoach, we value problem solvers who take initiative, communicate earnestly, work effectively, and prioritize life-work balance. We do everything we can to make sure our teammates are successful personally and professionally. We welcome all employee contributions in whatever shape or form they manifest, especially as our organization continues to grow.

Compensation and Benefits

• Salary range of $50,000-$60,000
• Open PTO policy
• Comprehensive health, dental, vision, life, and disability insurance
• 401(k) with company match
• Fun team events (virtual and in-person)
• Flexible schedule—we prioritize results over micromanagement