Benefits:

401(k)

401(k) matching

Company parties

Competitive salary

Free uniforms

Opportunity for advancement

Paid time off

Training & development

Pauls Auto Restoration of NY Inc. and Paul’s 4x4 Service & Restorations are expanding and looking for a highly motivated Social Media & Marketing Manager to help showcase our world-class vehicle restorations and custom builds.

We need someone who can capture the story of our builds and bring it to life online through compelling photos, video, and digital marketing strategy.

THIS IS AN IN-HOUSE CREATIVE AND MARKETING ROLE. DO NOT SUBMIT YOUR RESUME LOOKING FOR REMOTE WORK. THIS POSITION IS NOT A FIT FOR YOU.

Key Responsibilities

Content Creation

• Capture daily photos and video of restoration work, builds, and shop activity • Create Instagram/Facebook reels and short-form video content • Document vehicle build progress and transformation stories • Produce before-and-after restoration content • Highlight craftsmanship, details, and milestones of builds

Social Media Management

• Manage and grow social media accounts • Engage with followers and respond to comments/messages • Build audience engagement and follower growth • Maintain consistent posting schedules

Digital Marketing

• Manage paid media campaigns • Oversee Google Ads / AdWords campaigns • Track analytics and optimize campaigns for performance • Coordinate email marketing and promotions

Website Management

• Update company websites with:

New builds

Project galleries

Shop news

Inventory

Build features

Digital Reputation Management

• Monitor and respond to Google reviews and online reputation platforms • Maintain a strong digital brand presence • Ensure consistency across all online platforms

Build Story Development

• Coordinate and document complete vehicle build stories • Develop content around Bronco and custom build sales • Work closely with technicians and management to capture important details

Qualifications

• 3+ years experience in social media marketing or digital marketing • Strong photography and video content creation skills • Experience creating reels and short-form video content • Knowledge of Google Ads / paid digital advertising • Familiar with website content management systems (WordPress or similar) • Experience with Instagram, Facebook, YouTube, and TikTok marketing

Preferred:

• Automotive enthusiast or familiarity with classic cars, muscle cars, Broncos, Blazers, or restorations

Personal Traits We Value

• Self-starter with initiative • Strong attention to detail • Excellent communication skills • Organized and reliable • Ability to work inside an active automotive shop environment • Passion for storytelling and craftsmanship

What You'll Be Marketing

Our projects include:

• Classic muscle car restorations • Frame-off restorations • Custom Bronco builds ($200K–$300K builds) • Custom Blazer builds • Resto-mod builds • High-end fabrication and paint work

Compensation & Benefits

• Competitive salary based on experience • Performance bonus opportunities • 401K plan • Paid holidays • Paid vacation • Paid sick time • Early-out Fridays from Memorial Day to Labor Day • Great working environment with passionate automotive professionals