Benefits:

401(k)

401(k) matching

Dental insurance

Health insurance

Opportunity for advancement

Paid time off

Overview: We’re looking for a proactive and detail-oriented Social Marketing Manager to lead digital and brand marketing efforts across a growing network of franchise locations. This role will oversee paid and organic strategy, light web management, CRM operations, creative asset development, and franchise support. Ideal candidates will have experience in multi-location marketing and a passion for building streamlined, high-performing systems that empower local teams.

Key Responsibilities

Paid & Organic Social Media

Develop and manage paid social campaigns across 25+ franchise locations using Meta Ads Manager

Build monthly ad budgets, targeting strategies, and campaign structures tailored to local needs

Monitor and optimize creative performance, click-through rates, conversions, and ROAS

Plan and schedule organic content using tools like Agorapulse, ensuring brand consistency

Oversee influencer collaborations, from outreach to contract negotiation and campaign execution

Partner with Meta reps for weekly performance reviews and platform support

Good working knowledge of Meta Business Suite and Google Business Suite

Create new social media and Google Business pages for incoming franchise owners.

Graphic Design & Creative Asset Development

Design branded print and digital assets in Canva and/or Figma (flyers, brochures, in-office signage, etc.)

Develop creative for paid ads, email campaigns, social media, and franchise requests

Maintain visual consistency across locations while allowing for local customization

Crafting creative on email and text blasts.

Writing content for blogs, newsletters, etc.

Working with internal content creator on a schedule with monthly/quarterly promotions/specials/highlights, etc.

Website Support

Make light web updates in WordPress, including copy changes, page additions, and location-specific content

Collaborate with SEO and web vendorsthe team and/or vendors on larger projects or technical improvements

CRM Management & Email Marketing

Manage and update CRM (HighLevel or similar) with new automations, email flows, and franchise-specific lead journeys

Build onboarding automations and nurture sequences tailored to different locations

Track campaign metrics, conversion rates, and overall CRM performance

Provide training and support to franchisees on CRM tools and best practices

Partnerships, Sponsorships & Franchise Requests

Coordinate marketing partnerships, vendor collaborations, and sponsorship opportunities

Manage custom franchise requests for local promotions, marketing support, and training

Support local grand openings, campaigns, and seasonal promotions

Team & Vendor Management

Supervise and support a part-time marketing team member, providing clear direction and feedback

Collaborate with the Digital Marketing Manager and the supporting team

Liaise with external vendors to ensure alignment and execution

Qualifications

4+ years in digital or brand social media marketing, preferably within multi-location, franchise, or startup environments

Proven success managing paid social campaigns (Meta required; Google Ads a plus)

Strong understanding of CRM and email automation platforms (HighLevel, Klaviyo, or similar)

Proficiency in Canva and/or Figma for design; basic WordPress experience preferred

Excellent communication, project management, and time-management skills

Comfortable training and collaborating with non-marketing teams (e.g., franchise owners)

A problem-solver with an eye for detail and a passion for organized, scalable systems

Flexible work from home options available.