Social Media Marketing and Enrollment Specialist

The Learning Experience - Glen Allen

Social Media Marketing and Enrollment Specialist

Glen Allen, VA
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    401(k) matching

    Competitive salary

    Dental insurance

    Employee discounts

    Opportunity for advancement

    Paid time off

    Training & development

    Vision insurance

    Wellness resources

    Position Summary

    The Learning Experience (Multi-site Child Care Center Organization) is seeking a highly energetic, creative, and results-driven Social Media & Enrollment Manager to strengthen the organization's online presence while driving enrollment growth. This role combines social media marketing, digital marketing, content creation, relationship-building, and admissions support to help families discover, connect with, and enroll at our center.

    The ideal candidate is social media savvy, outgoing, organized, and passionate about creating exceptional first impressions for prospective families.

    Key Responsibilities

    Social Media & Brand Marketing

    Manage and grow the center’s social media presence across Facebook, Instagram, TikTok, and other digital platforms

    Create engaging photo, video, and written content showcasing classroom activities, center culture, special events, and educational programs

    Develop and execute monthly content calendars and marketing campaigns

    Monitor social media engagement and respond professionally to comments, messages, and inquiries

    Increase online visibility, parent engagement, and community awareness

    Capture high-quality photos and videos while ensuring compliance with center policies and permissions

    Promote events, enrollment campaigns, seasonal programs, and community partnerships

    Track social media performance metrics and recommend growth strategies

    Collaborate with Organization's Digital Marketing Agency to optimize fund allocation, effectiveness and ROI metrics

    Maintain a polished, consistent, and professional brand image online

    Enrollment & Family Engagement

    Respond promptly to all enrollment inquiries through phone, email, website, and social media channels

    Build relationships with prospective families and guide them through the enrollment process

    Schedule and facilitate engaging center tours in collaboration with Center Management

    Follow up consistently with leads to maximize conversion from inquiry to enrollment

    Maintain accurate lead tracking and enrollment records

    Support Center Management in family onboarding and ensuring an exceptional customer experience

    Collaborate with center leadership to meet enrollment and retention goals

    Qualifications

    Bachelor's degree in Digital Marketing or Marketing

    Minimum of 2 years of Experience in social media marketing, digital marketing, and customer engagement

    Strong understanding of Instagram, Facebook, TikTok, Canva, and content creation tools

    Excellent communication and interpersonal skills

    Comfortable speaking with families and conducting tours

    Creative thinker with strong organizational skills

    Ability to multitask in a fast-paced

    Passion for early childhood education and community engagemenenvironment

    Photography, video editing, and graphic design skills are a plus

    Ideal Candidate Traits

    Outgoing and personable

    Creative and trend-aware

    Self-motivated and results-oriented

    Strong follow-up and relationship-building abilities

    Positive attitude with strong professionalism

    Success Metrics

    Increased enrollment inquiries and tour conversions

    Growth in social media engagement and followers

    Strong online reputation and community visibility

    Positive family experience from inquiry through enrollment

    Compensation

    Competitive salary based on experience, with potential incentives tied to enrollment growth, lead conversion, and marketing performance.

    About Us:

    At The Learning Experience #143, we have been nurturing young minds for over a decade, providing a safe and enriching environment for children. Families love us for our dedicated staff and innovative curriculum, while employees appreciate our supportive culture and commitment to professional development.

    This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to The Learning Experience Corporate.