Job Description
The Social Media Specialist will be responsible for social media management for a group of Boyd Gaming properties and brands, as well as applicable restaurants, arenas, and events centers. Property assignments are fluid and subject to change; however, this usually includes 3-5 properties or brands and their venues.
This person will be the liaison between the digital marketing team at shared services and the on-site marketing teams. They will work creatively to plan and create content to improve engagement, increase followers, and create business leads. Boyd Gaming views each of its restaurants, arena and sister properties as guests, so this person must have excellent guest service skills to be a successful liaison for our venues. This is a 24/7 role requiring evening, weekend and some holiday attendance at events and emergency support.
Boyd Gaming values creativity, engagement, and excellent guest service. If you are passionate about social media and enjoy a dynamic work environment, we encourage you to apply.
Create and curate social media calendars (Facebook, X, LinkedIn, and Instagram) for each property and/or brand that follows social media best practices
Capture photography and video content at each property utilizing provided equipment including a work phone, Mirrorless camera, gimbal, microphones, and lighting kit
Identify social media trends and insights to create strategic recommendations for properties, brands, and venues
Collaborate with the shared services, digital media, and social engagement teams to establish KPIs, best practices, content calendars, and advertising campaigns
Lead reputation management on social by actively engaging with the social audiences and by responding to property reviews within Medallia
Conduct social reporting to analyze social performance, incorporating actionable insights into future content decisions
Report monthly performance of social media accounts and property reviews to the marketing leadership at each property and the regional marketing director
Propose advertising recommendations and campaigns based on performance, providing actionable insights and creative direction
Regularly visit assigned properties and establish strong relationships with the marketing teams to support and assist properties in achieving their goals and objectives
Attend events and functions with a varied schedule, e.g. evenings and weekends, to provide social media support
Qualifications
Bachelor's in Business, Marketing, Communications, Public Relations or equivalent work experience
Experience with online marketing, including social media management, reputation management, and online advertising
Casino/travel/hospitality industry experience a plus
Must be detail-oriented with excellent communication and writing skills
Experience with Sprout, Sprinklr, Canva, Adobe Creative Suite, CapCut, Medallia, (or similar tools) is preferred
Ability to work independently and manage multiple priorities.
Travel every 4-6 weeks to non-local properties to gather content.
Access to reliable transportation required to meet schedule and unforeseen business needs
Due to the creative nature of this position, a portfolio of work is highly encouraged to be submitted along with your application, however, not required
Additional Information
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.