Social Media Strategist & Content Creator (Instagram)

Location: Remote (with on-site filming in Dallas & Houston)
Type: Contract (Hourly)
Start: Immediate

About Texas Sports Academy

Texas Sports Academy (TSA) operates elite sports-focused schools in Dallas and Houston , serving student-athletes and families through education, athletics, and community.

We're investing heavily in our Instagram presence and are building a dedicated content team to tell our story at scale—on the field, in the classroom, and behind the scenes.

About the Role

We're hiring a Social Media Strategist & Content Creator who deeply understands Instagram as a platform , not just posting schedules.

This role is for someone who:

• Studies top sports and youth-athlete Instagram pages

• Understands what goes viral and why

• Knows how to turn real moments into engaging short-form video

• Can both strategize and execute

You'll help build and shape a 3–4 person content team responsible for filming, editing, and publishing content directly from our campuses.

What You'll Be Doing

• Develop and execute an Instagram-first content strategy for TSA

• Identify and apply viral trends , formats, and hooks relevant to sports and youth culture

• Film on-site content at TSA schools in Dallas and Houston (training sessions, games, student life, behind-the-scenes moments)

• Capture and edit high-quality short-form video (Reels, Stories, carousels)

• Optimize content for reach, retention, and engagement based on Instagram's algorithm

• Collaborate with a small, fast-moving content team

• Track performance and iterate based on what's working

Required Qualifications

Instagram & Growth Expertise

• Deep understanding of the Instagram algorithm , especially Reels

• Experience growing or managing high-performing Instagram accounts

• Strong intuition for hooks, pacing, captions, and trend adaptation

• Familiarity with top sports, youth, or athletic lifestyle pages

Content Creation

• Strong video production skills using mobile or mirrorless setups

• Comfortable filming in dynamic environments (gyms, fields, classrooms)

• Experience editing short-form video (CapCut, Premiere, Final Cut, etc.)

• Ability to produce content that feels authentic, energetic, and modern

Strategy & Execution

• Able to think strategically about content while executing hands-on

• Comfortable experimenting, failing fast, and iterating quickly

• Organized, reliable, and able to manage content across multiple locations

Nice-to-Haves

• Experience working with sports brands, athletes, or schools

• Familiarity with TikTok trends (even if Instagram-first)

• Basic analytics and performance tracking experience

• Experience collaborating with photographers or videographers

What We Value

1. Taste — You know what looks good and what doesn't

2. Speed — You can move fast without sacrificing quality

3. Consistency — Posting regularly and learning from results

4. Ownership — You take responsibility from idea to post

5. Curiosity — You're always studying what's working next

How to Apply

Please send:

1. A brief introduction

2. Links to Instagram accounts, reels, or content you've produced

3. Examples of sports or viral content you admire (and why)

4. Your availability and location (Dallas, Houston, or remote)