Institutional Mission

Nelson University exists to equip students spiritually, academically, professionally, and cross-culturally for their God-given careers and callings.

Department: Marketing & Public Relations Reports to: Vice President for Marketing & PR

Position Overview

The Social Media and Digital Specialist executes the university’s day‑to‑day social media presence, creating and publishing content across platforms including copywriting, photography, video, and basic graphic design. The role supports the VP of Marketing and Public Relations by assisting with the execution of digital advertising initiatives and tracking marketing and advertising performance. This position is highly hands‑on and focused on content development, audience engagement, and performance reporting.

Responsibilities

Social Media Execution & Content Creation

· Execute the university’s official social media presence across platforms including but not limited to Facebook, Instagram, YouTube, X (Twitter), and LinkedIn.

· Curate content and create original posts, including copywriting, photography, graphics, and video, to support university initiatives and campaigns.

· Monitor social media channels daily and respond to questions and comments in a timely, brand‑appropriate manner.

Brand Consistency & Account Management

· Manage and maintain university‑affiliated social media accounts, ensuring brand standards, voice, and visual identity are consistent across channels.

· Collaborate with internal departments to support social media needs and ensure messaging is accurate, timely, and on brand.

Digital Advertising & Campaign Support

· Implement digital media campaigns across social and other digital platforms.

· Support the VP of Marketing and Public Relations in executing marketing and advertising strategies.

· Maintain relationships with current advertising partners and college listing sites, while researching potential new digital advertising opportunities.

· Stay informed on market trends and emerging opportunities in digital advertising and social media.

Analytics, Performance Tracking & Optimization

· Establish and track key performance indicators for social media and digital advertising efforts.

· Analyze performance across social and advertising channels and prepare reports to support data‑informed decisions.

· Assist leadership in evaluating channel effectiveness and budget allocation based on performance insights.

Collaboration & Student Engagement

· Collaborate with department leaders and directors to ensure advertising and social media efforts align with institutional priorities.

· Recruit, train, and manage a student social ambassador team to support content creation and campus engagement.

Required Qualifications

Faith Commitment: A strong commitment to the Christian faith and the mission and core values of Nelson University.

Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field

2–5 years of professional experience in marketing or digital communications

Demonstrated hands‑on experience managing social media channels for an organization or brand

Strong writing and editing skills with attention to voice, tone, and accuracy

Experience creating digital content, including graphics, photography, and/or video

Proficiency with content creation tools such as Canva and/or Adobe Creative Suite

Experience working with social media management and publishing platforms

Ability to manage multiple projects, priorities, and deadlines in a collaborative environment

Strong communication skills and comfort engaging with diverse audiences

Preferred Qualifications

Basic understanding of content strategy, branding, and audience segmentation

Experience working with content calendars and campaign planning

Familiarity with project management tools such as Asana

Experience managing or supporting interns, student workers, or ambassadors

Familiarity with higher education, nonprofit, or mission‑driven organizations

Experience collaborating with cross‑functional teams (e.g., marketing, admissions, IT)

Schedule

Standard work hours are Monday–Friday, 8:00 a.m.–5:00 p.m.; however, this role requires flexibility, including evenings and weekends as needed during major projects, recruitment cycles, and university events. Occasional local and regional travel may be required to support university events and initiatives.

How to Apply:

Please visit www.nelson.edu/employment to access the application form. Incomplete applications will not be considered. Questions may be directed to the Human Resources Office at humanresources@nelson.edu.

Note:

This position is not exempt from overtime in compliance with the Fair Labor Standards Act. Join us in shaping the future of Nelson University and empowering students to fulfill their potential!