Socio is a venture-backed SaaS company that helps SMBs and enterprises optimize their events. With clients like Google, Microsoft, PepsiCo, and Hyundai, Socio is being used in thousands of events globally and facilitating millions of interactions every day.
Socio is looking for an amazing, data-driven Chief Marketing Officer to own the demand generation function of our fast-growing company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish. The CMO will report directly to the CEO.
RESPONSIBILITIES:
- Work with and manage digital and content marketers to drive key business metrics including MQLs, SQLs, and Opportunities.
- Partner with internal teams to deliver effective and compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy.
- Implement measurement framework for all inbound activity to understand impact and learn through a results-driven mindset.
- Design the overall demand generation strategy to improve existing and identify new acquisition channels including paid, SEO, ABM, and other channels such as affiliate and event marketing.
- Develop scalable processes and procedures in support of the company's rapid growth.
- Lead the production and management of all internal and external organizational communications.
- Organize efforts to hire, motivate, mentor, and develop your internal marketing team and manage external marketing partners.
- Lead the team in annual and quarterly planning, managing the budget, and reporting on the performance of marketing initiatives, with a focus on ROI & ARR growth.
JOB QUALIFICATIONS:
- 6+ years of B2B SaaS demand generation experience.
- 2+ years of experience in a leadership role, building and managing a marketing organization.
- Data-driven executive who has developed shared measurement and tracking of demand generation programs for marketing and sales.
- Experience working in (e.g., living in) marketing automation tools - HubSpot experience a big plus.
- Experience with data analysis through Excel (Pivot Tables, V-Lookups) referencing marketing, product, and/or customer data.
- Keen natural sense of UI and UX design.
- Experience working directly with product teams.
- Significant experience with SEO & paid.
- Significant experience with nurture campaigns, A/B testing, and account based marketing campaigns.
- Demonstrated ability to manage and execute successful projects with minimal guidance in a fast-paced entrepreneurial environment while maintaining a strong attention to detail.
- Demonstrated ability to create forecasting models and manage related marketing spend.
- General understanding of SaaS economics such as LTV, CAC, ACV etc.
- Demonstrated ability to quickly identify areas for improvement and implement necessary changes within a fast-paced startup environment.
- Demonstrated ability to prioritize ruthlessly and hit goals.
WHO ARE WE?
Socio is a venture-backed SaaS company that helps SMBs and enterprises optimize their events. With clients like Google, Microsoft, PepsiCo, and Hyundai, Socio is being used in thousands of events globally while facilitating millions of interactions every day.
As we grow, we are building a team that does awesome work and has an amazing time doing it. If you're looking to be challenged every day, make a huge impact, and help define the future of live events, we would love to talk to you!
We provide benefits and support to help you rest easy and focus on things that matter. Some of our perks include:
We're looking for driven individuals who want the autonomy and flexibility to create in a fast-paced, team-oriented environment. If this sounds like you, let's talk.
Socio is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or veteran status.