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Public Relations Specialist

Soho Executives

Public Relations Specialist

Atlanta, GA
Full Time
Paid
  • Responsibilities

    About us:Soho Executives is a privately owned business consulting firm based in New York. We focus on branding, brand presence, consumer top of mind and customer loyalty in order for our clients' to gain positive brand awareness, increased revenue and and expanded market share. Job Description: We're looking for a highly motivated, energetic person to help us continue to secure top-tier media exposure. We are looking to hire a Public Relations Specialist to join our team. The public relations coordinator is a proactive and detail-oriented individual who coordinates our public relations efforts, promotes programs and special events, plans and provides departmental administrative support.Public Relations Specialist Duties and Responsibilities

    Collaborates with managers to identify trends and evaluate advertising to determine whether it is in sync with the organization’s public relations efforts.

    Helping clients and customers understand what a company offers

    Planning and directing PR programs

    Helping marketing teams tell effective brand stories

    Responds to requests for information from the media.

    Establishes and maintains cooperative relationships with consumers, community, employees, and public interest groups.

    Writes press releases and prepares information for the media to promote clients.

    Plans or directs the development of programs to maintain favorable public and stakeholder views of the organization’s agenda and accomplishments.

    Analyzes the organization’s objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.

    Maintains the organization’s image and identity.

    Updates and maintains the organization’s digital content.

    Public Relations Specialist Skills and Qualifications

    We're looking for someone who is passionate and persistent. We will also provide you with world-class training and PR coaching.

    Organizational skills

    The ability to work under pressure

    The ability to always represent a company professionally

    Exceptional writing and editing skills

    Knowledge of consumer marketing

    Creative thinking

    Attention to detail

    Familiarity with the latest PR trends and best practices

    Education and Experience Requirements:

    Associate’s Degree in Public Relations, communication or related is an asset.