Job Description

We are seeking a highly motivated and creative marketing professional to fill the role of Digital Content & Social Media Specialist. This position will focus on creating and executing a digital content strategy across all mediums (social, website, email, etc.) to increase brand visibility and support lead generation efforts. The person in this position is also specifically charged with the ongoing management and growth of Somfy’s social media presence and engagement, in alignment with business strategies and direction.

• Create, own, and execute overall content strategy.
• Manage content calendar. Create/manage/post all content and visual assets, including, but not limited to social posts, blog posts, email blasts, press releases, articles.
• Manage and grow business presence and engagement across social media channels, including, but not limited to Instagram, Twitter, Facebook, Pinterest, LinkedIn, TikTok, and YouTube.
• Social community management: Monitor all social profiles & other relevant sites. Answer user questions (or direct users to appropriate Somfy personnel) and actively participate in discussions across communities, social networks & blogs.
• Social Media Influencer Campaigns: Solicit, manage, coordinate all aspects of influencer campaigns. Work with influencers, sales team, digital agency, and dealers to complete influencer campaigns.
• Email marketing: write content for and create all email blasts, including scheduled newsletters, automated workflows, and one-off blasts. Coordinate design of needed creative. Perform A/B testing to optimize engagement and conversions.
• Website content: write or edit all website/blog content (including B2C and B2B sites as well as Amazon listings). Provide and execute new ideas for content and content presentation (infographics, whitepapers, interactive tools, etc.).
• Write/create any other content as necessary (award submissions, partnership announcements, etc.).
• Ensure consistency of messaging across all channels.
• Provide reporting, analysis, and recommendations to digital/end user team (as well as other internal teams) on a regular basis.
• Manage/work with external digital marketing and/or PR agencies as needed.

Qualifications

• A Bachelor’s degree (or equivalent) in Marketing, Communications, Journalism, Public Relations or a related field
• 7-10 years of experience in digital marketing
• Extensive writing experience across varied platforms (email marketing, social media, website content, blogs, etc.) for both B2C and B2B audiences. Ability to write and review content with a critical eye for alignment with strategy as well as voice & tone.
• Extensive experience in social media audience building and content management with platforms such as Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube, TikTok
• Experience conducting A/B testing experiments and interpreting results
• Experience leveraging social media management and analytics tools such as HootSuite, Facelift, etc.
• Experience using social listening tools such as Meltwater or Talkwalker
• Experience reading and interpreting analytics data (such as Google Analytics)
• Experience with email marketing and automation platforms such as MailChimp or HubSpot
• Basic graphic design skills or “eye for design”
• Salesforce or other CRM experience helpful
• Critical thinking; ability to think strategically, ask the right questions and apply the right messaging
• Proactive and solutions-oriented; comfortable working both independently and collaboratively with cross-functional teams
• SEO knowledge/experience
• Experience managing vendors and agencies
• Knowledge/experience with paid media (Google/Facebook/Instagram ads)

Additional Information

All your information will be kept confidential according to EEO guidelines.

The protection of our candidates’ personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system, and not by email or postal.