Title:  Director of Marketing Strategy

Job Description

The Director of Marketing Strategy will lead the team responsible for developing, implementing, and advancing the strategy, experience, voice, campaigns, and capabilities of the client’s brands as well as the corporate brand. This role requires a digitally savvy brand leader who will identify campaign insights to create stories that engage and elevate the client’s missions, brands, and products at every touchpoint. The success of the work will be measured primarily through data performance, brand awareness, and with the long-term goal of increasing loyalty and brand visibility for the clients. They are also looking for a candidate to build a strategic vision for content creation and strengthen the integrated marketing and video services agency as well as provide cross-functional leadership and a collaborative mindset.

Responsibilities include but are not limited to:

• Work in alignment with client Initiatives, author marketing strategy briefs and annual/seasonal plans designed to meet identified KPIs, and report regularly on progress against goals to clients, account team, and leadership.
• Extract actionable insights from consumer research, business, and campaign performance data to understand the needs of the client, the opportunities in the business, and in marketing effectiveness.
• Develop content strategy in partnership with the marketing team
• Set measurable marketing performance goals, KPIs, track performance and apply learnings to future work.
• Lead Brand Strategy and Marketing function by authoring and executing brand marketing plans and campaigns across the full spectrum of owned, earned, physical and digital, experiential, and paid channels.
• Lead Brand Partnerships function by proactively identifying opportunities for external partnerships that strengthen brand equity and loyalty.
• Proactively identify process improvements for marketing planning and implementation, while seamlessly executing all projects end to end on time and on budget.
• Lead the overall team towards high-performance and ignite talent by mapping developmental roles and assignments for self and members of your team. Provide coaching to enable your team to hit performance goals and maximize their potential.
• Be a steward of the company brand, ensuring all channels execute content in alignment with brand vision and standards.
• Effectively manage relationships with external marketing agencies, working collaboratively to deliver compelling results.
• Drive the team to keep themselves abreast of industry trends and how they can be developed. Continuously think of new and out-of-the-box ways to improve the company brand strategies to drive business results. Research and implement new techniques and technologies that help drive brand marketing and communications.
• Attract, recruit, coach, and retain top talent within your team
• Takes ownership of departmental results, while fostering a culture of accountability among the team.
• Taking the lead or supporting a pitch for a new client opportunity

Competencies

• You must thrive in a complex, fast-paced, high pressure, growth environment. You gain energy from the opportunity to be part of a fast-growing business that has humble roots with infinite growth potential.
• You are equally a strategist and a storyteller with a tenured and successful portfolio of building awareness and igniting consumer action. You have a positive track record in leading brand strategy, building new ways of working and problem solving, inspiring and influencing your team and cross-functional teams, and working with executive level leaders.
• You are fluent in business metrics with a strong ability to glean actionable insights from performance data and apply insights towards the development of compelling marketing strategies and briefs.
• You are curious about our clients, culture, and competitors and envision the future by identifying areas of opportunity for innovation and team development. You are keeping up with the evolving digital and social media landscape and understand what it takes to mobilize consumers in this complex media environment.
• You are exceptionally skilled at driving a vision across the organization, you seek to develop relationships that enable success, and you proactively and creatively lead teams through problem-solving with a positive attitude.
• You are a resourceful self-starter who is willing to take on tasks outside of the role with a strong work ethic and adaptability towards change.

Required Education and Experience

• Bachelor’s Degree required, MBA a plus
• 10+ years of brand marketing, brand management, marketing communications, or advertising experience
• Must have experience managing a team of 3+ people towards high performing achievements
• Must have experience working with agility in a high-pressure environment.
• Experience growing a brand/company from early-stage to strong market presence and significant revenue is a plus.
• Strong ability to develop collaborative relationships with multiple partners from executive to junior levels.
• Hands-on experience developing and executing integrated marketing campaigns
• Experience utilizing data and measurement to drive decisions
• Experience in PR/communication strategy and media planning
• Experience building & championing new marketing disciplines and teams
• Equally analytical and creative
• Detail-oriented and organized
• A proactive problem solver with a strong work ethic
• Ability to react quickly to new information and inspire teams to do the same

About Us:

SourceAbility provides best-in-class recruitment services primarily in the areas of Data & Analytics. We strive to work with client companies that provide exceptional work environments for the candidates we represent. Our staff is highly trained in multiple verticals and work to ensure a positive experience when working with a recruitment firm.

SourceAbility, Inc. does not discriminate in the acceptance or referral of candidates on the basis of race, color, religion, sex, age, national origin, marital status, disability, or other protected characteristics.

Contact
Please contact Tanya Calkins at SourceAbility. 704-837-8202: tanya@sourceabilityinc.com.