POSITION SUMMARY

As a Digital Graphic Designer, your primary responsibility will be to create compelling visual assets and designs for digital marketing campaigns and initiatives. You will work closely with the marketing team to develop creative content that enhances brand awareness, engages the target audience, and drives customer acquisition and retention. This is a hybrid role that will require you to be in the Dulles, VA office every Tuesday, Wednesday, and Thursday.

What you’ll do:

• Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.
• Create short-form motion graphics and animations to support digital marketing initiatives, including web, social, and other digital platforms.
• Maintain a consistent brand image across all platforms and ensure designs align with brand guidelines and reflect the brand's tone and messaging.
• Collaborate with the marketing team to conceptualize and design marketing collateral for campaigns, promotions, and events.
• Design landing pages, user interfaces, and user experience (UI/UX) elements that drive engagement and retention.
• Optimize designs for different digital platforms and devices to ensure a seamless user experience, including websites, intranet, email marketing platforms, and e-brochures.
• Create visually compelling graphics and images for social media platforms, taking into account the specific requirements and best practices of each platform.
• Design social media posts, cover graphics, and profile images that align with the brand's visual identity and messaging.
• Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.
• Collaborate with copywriters and content creators to visually enhance blog posts, articles, and other written content.
• Ensure all visual content is optimized for search engine optimization (SEO)
• Collaborate with web developers to create visually appealing and user-friendly website layouts and designs.
• Ensure web designs are responsive and optimized for mobile devices.
• Contribute to the development of creative strategies and ideas for digital marketing campaigns.
• Stay up-to-date with design trends, emerging technologies, and best practices in digital marketing and graphic design.
• Brainstorm and present design concepts and ideas to the marketing team.
• Communicate design ideas, concepts, and requirements effectively to stakeholders.
• Incorporate feedback and make revisions to designs based on stakeholder input.

What you’ll need to be successful:

• Bachelor's degree in Graphic Design, Digital Design, Visual Communication, or a related field.
• Minimum of 5 years proven experience in graphic design, preferably in a digital marketing or advertising agency setting.
• Proficiency in Adobe Creative Suite including Photoshop, Illustrator, InDesign, After Effects, Premier, and other relevant design tools.
• Strong understanding of design principles, typography, and layout composition.
• Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.
• Familiarity with UI/UX design principles and best practices.
• Strong portfolio showcasing a range of digital design work.
• Excellent creative thinking and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Strong communication and collaboration skills.

YOU Matter

PEOPLE FIRST: BUILDING TALENT BY DESIGN

At Southland we aspire to build a workforce that’s as diverse as the people who occupy the buildings we design, build and maintain. Building talent by design is our intentional approach to creating a truly safe, collaborative, and inclusive work environment that fosters growth, empowers professional achievement, and where people are treated with respect at all levels.

If you’re someone with a true passion for our industry, a life-long learner, with high accountability and a drive for results we’re looking for you! At Southland, we hire problem solvers that are focused on providing customer value through continuous improvement and will take ownership to create the best experiences that will have an impact wider than their own job. We thrive on creating a strong company and culture where you’ll feel engaged, challenged, and valued.

If you’re ready for the next big step in your career and want a career full of fun and excitement and to be a part of a fast-paced growing company, then JOIN our team and become a part of an organization that values PEOPLE , SAFETY, INNOVATION, COLLABORATION, INTEGRITY, ACCOUNTABILITY & SUSTAINABILITY.

Benefits:

As an employee-owned company, we offer a comprehensive benefits package that includes excellent benefits for you and your family:

• 401(k) Plan with 50% Company Match (no cap) and immediate 100% vesting

• Annual incentive program based upon performance, profitability, and achievement

• Medical, Dental, Vision Insurance – 100% Paid for Employee

• Term Life, AD&D Insurance, and Voluntary Life Insurance

• Disability Income Protection Insurance

• Pre-tax Flexible Spending Plans (Health and Dependent Care)

• Holidays/Vacation/Personal Time/Life Events Leave

• Numerous training opportunities and company paid membership for professional associations and licenses

For more information on Southland Industries, please visit our website: Southland Careers or on Facebook or LinkedIN ****

To hear what our employees are saying about working at Southland Industries, check out our Career Video - Working at Southland

Southland Industries and all its subsidiaries are an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing our employees with a safe work environment free of discrimination and harassment. All employment decisions at Southland Industries are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, gender, sex, national origin, ancestry, age, disability, medical condition, marital status, sexual orientation, family care or medical leave status, veteran status, or any other status protected by the laws or regulations in the locations where we operate. Southland Industries will not tolerate discrimination or harassment based on any of these characteristics.

****All employment offers are contingent upon successful, drug tests, background checks and professional reference checks. ****

We are not able to offer sponsorship of employment at this time

If you don’t feel this position is a match for you, we encourage you to share it with others. Feel free to share throughout your social networks and follow us on Facebook, Twitter, LinkedIn, and Instagram to keep up to date on what we’re doing as a company.

Required Skills

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