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Media Research Analytics Manager

Spark Foundry

Media Research Analytics Manager

New York, NY
Full Time
Paid
  • Responsibilities

    Job Description

    The Media Research Manager is a key driver of insight and strategic thinking within the Analytics department. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media & communications initiatives.   This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline & online media. The candidate must have a proven track record in data-rich analyses, and be a team player. A “roll up the sleeves” approach is mandatory and a “get it done” attitude is a must. Specific responsibilities include coordination between the research, analytics & media teams ensuring high quality analytical projects are effectively delivered.   Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.

    ROLE OBJECTIVES:

    • Work with Associate Director to design and execute analytical plans to improve the effectiveness of communications programs.
    • As required/appropriate, perform hands-on analysis in support of results, including development of conclusions and implications.
    • Work with Analyst(s) to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns.
    • Develop and maintain SQL-based reporting system.
    • Emphasis on understanding dashboards and applying MMM findings and statistical testing to media planning.
    • Partner with external analytical stakeholders on a daily basis to plan, execute, and analyze projects.
    • Supervise and mentor Analyst(s).

    Support agency new business process, as directed.

  • Qualifications

    Qualifications

    •   3+ years of experience performing analytics in marketing sciences capacity at a media agency, market research, or consulting firm.
    • Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing, or related field).
    • Ability to leverage data to make strategic business decisions, understanding and/or experience with digital media, and strong Excel skills.
    • Proficiency at problem solving; must be able to be a trusted advisor who can consult, not just measure, for a client.
    • Critical understanding of online media, exposure to offline media, as well as technology a plus.
    • Strong analytical skills: able to analyze raw data, draw conclusions, and develop actionable recommendations; experience in the analysis of large data sets to find useful relationships.
    • Strong presentation skills.
    • Proven ability to communicate complex, technical concepts to broad based stakeholder audience.
    • Working knowledge of databases and SQL, as well as web measurement technologies to include:
      • Ad serving platforms (e.g. DART)
      • Website analytics software (e.g. Adobe SiteCatalyst, Google Analytics)
      • Data visualization skills desirable (e.g. Tableau, Omniscope)
    •  Experience in a cross-functional team environment.


    Additional Information

    All your information will be kept confidential according to EEO guidelines.

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