Job Description

Overview:

The Executive Vice President is the practice lead across all Precision Marketing talent and client engagements at Spark Foundry. This role is responsible for driving strategic development and execution of the Spark campaigns across platform traded Display, Mobile, Native, and Video channels. The Executive Vice President assists with budget and forecasting, and is accountable for supporting the business goals across Spark Precision engagements, and is accountable for driving the evolution to platform based buying for the agency. The Executive Vice President serves as the escalation point of contact for key clients and internal teams, as well as for product leads across Publicis Media.

Reporting in to the CIO at Spark Foundry, this role will have accountability in the full business development process, helping to architect and deliver the Precision Marketing service to prospective clients from prospecting to fulfillment of campaign goals. The Executive Vice President will establish strong relationships and clear lines of communication with agency partners and the client services teams alike. This leader will also be responsible for ongoing development of a platform evolution plan for the agency, crystallizing the requirements for product & service capabilities to leverage the full Publicis Groupe resources to deliver.

Role Objectives:

• Assume accountability and ownership of practice plan & evolution needs

• Proactively and consistently communicate with client and liaise with strategy, planning, analytics, data architecture, etc. teams to run point on all digital activity, driving further adoption of platform based buying

• Galvanize, motivate, and inspire across the Agency media teams

• Manage talent operations across the entire practice, ensuring balanced teams able to deliver on client objectives

• Drive sales of complex programmatic solutions including technology stack, media partnerships & service models – selecting the best model to fit each client scenario

• Demonstrate collaborative, confident, and persuasive client management skills

• Evangelize and guide product development of proprietary solutions across the Groupe

• Build strong commercial offers for clients that market our Precision Marketing capabilities and approach, ensuring that clients understand and appreciate the technology and people costs involved in the offer

• Direct and assist with the macro work flow of all Spark Programmatic campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps

• Proactively communicate with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion

• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable

• Develop and effectively communicate Spark Programmatic team's value proposition, technology, and processes as related to the growth of current and prospective agency accounts

• Participate in forecasting exercises for senior management and Publicis Media leadership

• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity

• Adopt established account management standards and program management best practices

• Train, mentor, and develop direct reports and team members

Operating and Technical Requirements:

• Expertise in top programmatic, adserving, and data management platforms
• Work with Publicis Media to leverage tools, technologies, training & other resources to Spark Foundry’s benefit
• Work with Publicis Media to develop use cases for evolution of core products
• Manage third party relationships with technology and media providers used on existing and future business, uncovering new technology partnerships to drive operational efficiency with support from central technology team
• Experience managing commercial partnerships with media and technology providers
• Expert knowledge of the programmatic landscape from all sides
• Audit and optimize platform service and account performance to ensure teams are working to their best ability with support plans to grade and improve where needed, while scaling best practices
• Familiarity with common Process Automation tools and platforms (eg Microsoft Flow, Smartsheet)

Qualifications

• 15+ years of experience in Programmatic/Precision media buying
• 15+ years with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 10+ years of people management experience, managing 3+ senior level reports on account management/client services team
• Experience working in the following platforms is preferred within TTD, Dv3, Y!, and AAP
• Ability to lead a vision and drive growth
• Participate and lead new business pitches
• Demonstrate understanding of client business needs and provide solutions across categories

Additional Information

All your information will be kept confidential according to EEO guidelines.

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