Job Description

Overview:

The Data Architecture team is at the core of what we do at Spark Foundry. This team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad technology, data management, data-driven marketing, and enable a data-first strategy throughout our planning and buying process.

The Vice President will be integral in driving ad/mar tech and data integration conversations and strategies on behalf of our clients and then implementing these strategies with the Strategy, Activation, and Operations teams as well as clients themselves. The Vice President will be an expert in the data landscape and will consult with internal teams and clients on partner/vendor selection, data onboarding, platform integrations, audience activation and testing framework, and audience reporting/insights.

This highly motivated, detail-oriented individual will work with both the client and internal stakeholders to educate them on the myriad uses of data, and to drive innovation in the use of data and technology for the client, think things like clean rooms, CDPs, advanced audience strategies, full-funnel measurement, etc. They will also generate insights and audience profiles to align with strategic planning and will work with third-party data vendors and publishers to maximize the data opportunity for the client and go beyond what is currently available. The successful candidate will have a fully-rounded knowledge of the digital advertising and data landscape and a passion for working with marketers and clients to drive advertising value.

Role Objectives:

• Provide thought leadership by challenging current way of operating to deliver best in class approaches
• Be an in-house expert on how data and data-driven media activation can drive business and improve ROI for clients
• Guide and drive use of audience data to impact media strategies for clients based on overall objectives
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Identify organic growth opportunities and craft meaningful proposals for clients to maximize their data strategy as it relates to ad spend
• Actively participate in industry learning. Regularly meet with Publicis Center of Excellence stakeholders and vendors to ensure Spark POVs and materials are up to date and translate these materials into meaningful client-facing materials to support their learning
• Develop personalization strategy across all channels and customers, prospects on mobile, desktop, client website, CRM, etc.
• Own relationship with the Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions
• Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases
• Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
• Share knowledge with client and internal teams regarding audience insights and results to impact business needs
• Partner with Data Architecture and Analytics leadership to create new product offerings and thought leadership to drive our clients’ business

Be seen as a thought leader with the client, at Spark and across the industry

Qualifications

• 5+ years managing a matrixed team
• 8+ years of experience in digital media and ad technology
• Excellent oral, written and client presentation skills
• In-depth technical knowledge of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. and the ability to translate these complex technical concepts to non-technical stakeholders
• Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations
• Strong project management skills
• Expert level knowledge of digital media planning, execution and measurement processes
• Previous agency-side experience preferred
• Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms.
• Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobile web and in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics.
• Ability to navigate a complex, matrixed organization and quickly build relationships to maximize client experience and agency offerings

Additional Information

All your information will be kept confidential according to EEO guidelines.

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