Job Description

Overview:

The SEO Manager will lead the design and execution of client SEO initiatives. The SEO Manager will work closely with the SEO Director and greater team to develop strategies that meet and exceed client business objectives. This position requires a hands-on Manager with attention to detail and process, and who possesses the ability to generate actionable insights and recommendations. The SEO Manager is responsible for managing client relationships on a day-to-day basis, and this person will supervise and coach assigned SEO Analysts.

Role Objectives:

• Develop and implement SEO strategies and tactics in line with client business objective
• Manage on-page optimizations (metadata, keyword usage, internal linking, etc.)
• Manage offsite initiatives (link building, social media projects, etc.)
• Audit websites and provide technical recommendations for improving SEO performance
• Identify new opportunities and recommendations for improving client organic search rankings, traffic, and conversions
• Manage monthly SEO reporting (keyword rankings, SEO traffic, conversion data)
• Develop insights to inform future optimizations and provide client with insights and optimization recommendations
• Contribute to new business pitches as needed
• Work with Associate Director to develop processes for improved work-flow within Spark and across agency partners and vendors
• Stay up-to-date on newest organic search, paid search, and social media trends
• Research new ideas, trends, and technologies within the SEO space to educate clients, internal teams, and third party stakeholders

Qualifications

• 3+ years of SEO specific work experience, preferably in an agency environment.
• Tool experience to include:
  • SEO: Moz, BrightEdge, Conductor, etc.
  • Web Analytics: Omniture, CoreMetrics, Google Analytics, Web Trends, etc.
  • Research: ComScore, Compete, HitBox, AdGooroo, etc.
• Experience managing on-page optimizations (metadata, keyword usage, internal linking, etc.)
• Experience managing offsite initiatives to drive SEO performance improvements (link building, social media projects, etc.)
• Technical experience with XML sitemaps, Robots.txt, HTTP responses and headers, and URL re-directs
• Content management systems and knowledge of HTML, XML, JavaScript, Flash, and CSS
• Common server-side scripting methods such as PHP
• Dynamic content-generating scripts and database integration scripts like jQuery, AJAX, and JSON
• Knowledge of lead generation clients and SEO tactics necessary to generate conversions
• Experience in applying SEO to brand-building, direct response, and reputation management initiatives
• Experience with leading SEO, web analytics, and search research tools and technologies
• Strong understanding of paid search and other forms of digital media
• Demonstrated critical thinking and problem solving abilities
• Strong written and verbal communication skills
• Experience working with large, complex organizations with multiple stakeholders
• Strong project management skills and attention to detail
• Proficiency in Microsoft Office programs particularly Excel and Power Point
• Previous people management and development experience

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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