Sorry, this listing is no longer accepting applications. Don’t worry, we have more awesome opportunities and internships for you.

Manager, Analytics & Insights

Spark Foundry

Manager, Analytics & Insights

New York, NY
Paid
  • Responsibilities

    Job Description

    The Analytics Manager is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media & communications initiatives.   This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline & online media. The candidate must have a proven track record in data-rich analyses, and be a team player. A “roll up the sleeves” approach is mandatory and a “get it done” attitude is a must. Specific responsibilities include coordination between the research, analytics & media teams ensuring high quality analytical projects are effectively delivered.   Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.

    SPECIFIC RESPONSIBILITIES

    • Work with Associate Director to design and execute analytical plans to improve the effectiveness of communications programs. • As required/appropriate, perform hands-on analysis in support of results, including development of conclusions and implications. • Work with Analyst to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns. • Develop and maintain SQL-based reporting system. • Emphasis on understanding dashboards and applying MMM findings, statistical testing to media planning. • Partner with external analytical stakeholders on a daily basis to plan, execute and analyze projects. • Supervise and mentor Analysts. • Support agency new business process, as directed.

  • Qualifications

    Qualifications

    • 3-5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, consulting or pharmaceutical firm. • Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing). • Ability to leverage data to make strategic business decisions, understanding and/or experience with digital media, strong Excel skills • Proficiency at problem solving, must be able to be a trusted advisor, who can consult not just measure for a client • Critical understanding of online media, exposure to Off-Line Media, as well as technology a plus • Strong analytical skills: able to analyze raw data, draw conclusions, and develop actionable recommendations; experience in the analysis of large data sets to find useful relationships. • Strong presentation skills. • Proven ability to communicate complex, technical concepts to broad based stakeholder audience. • Working knowledge of databases and SQL a must • Knowledge of web measurement technologies: o Ad serving platforms (e.g. DART) o Website analytics software (e.g. Adobe SiteCatalyst, Google Analytics) o Data visualization skills desirable (e.g. Tableau, Omniscope) • Experience in a cross-functional team environment. Agency experience a big plus.

    Additional Information

    All your information will be kept confidential according to EEO guidelines.