Job Description

OVERVIEW:

The Media Analyst will provide analytic support and strategic recommendations for one of Spark Foundry’s client accounts. You have an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. You will be a team player and responsible in a client service environment.

ROLE OBJECTIVES:

·         Work with the Analytics Manager and the media teams to create measureable online and offline campaign objectives and key performance indicators

·         Determine campaign data and tracking requirements

·         Manage measurement systems for data capture and reporting

·         Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and competitive market research)

·         Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies

Qualifications

·         0-1 years’ experience within an analytics function in the marketing industry

·         Experience in the analysis of large data sets to develop insights and learnings (data mining)

·         Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations

·         SQL and database structure a huge plus

·         Knowledge of visual techniques for data analysis and presentation

·         Knowledge of current issues within the online media industry, such as attribution, data collection, targeting, and privacy are a good to have

·         Must feel comfortable learning new systems and tools

·         Familiarity with some of these web measurement technologies an added bonus:

·         Ad serving platforms (e.g. DART) and digital display campaign performance data

·         Website analytics software (e.g. Adobe SiteCatalyst, Test & Target)

·         Technical computer skills including Excel and PowerPoint

·         Data visualization skills a plus (e.g. Tableau)

·         Syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)

·         Statistical software packages (e.g. SPSS, SAS)

Additional Information

All your information will be kept confidential according to EEO guidelines.

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