Job Description
Overview:
The Media Analyst will provide analytic support and strategic recommendations for one of Spark Foundry’s client accounts. You have an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. You will be a team player and responsible in a client service environment.
Role Objectives:
Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators
Determine campaign data and tracking requirements
Manage measurement systems for data capture and reporting
Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and competitive market research)
Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies
Qualifications
0-1 years’ experience within an analytics function in the marketing industry
Experience in the analysis of large data sets to develop insights and learnings (data mining)
Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
SQL and database structure a huge plus
Knowledge of visual techniques for data analysis and presentation
Knowledge of current issues within the online media industry, such as attribution, data collection, targeting, and privacy are a good to have
Must feel comfortable learning new systems and tools
Familiarity with some of these web measurement technologies an added bonus:
Additional Information
If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $52,500-$80,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/26/2024.
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