Job Description

Overview:

The Manager, Paid Search and Social is the day-to-day steward of paid search and social media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Manager is expected to apply search and social mastery to deliver against the client(s) goals. They will work closely with their Associate Director in the development and communication of all strategy while owning tactical execution. In addition, the Manager is responsible for day-to-day management of the Search and Social Analyst(s), including both project management to ensure timely delivery of tasks and career development.

Role Objectives:

• Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
• Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
• Provide direction to Analyst(s) to conduct research necessary to build a new campaign
• QA and oversee trafficking of approved plan into search and social platforms
• Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
• Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments
• Develop and recommend optimizations and/or testing plans
• Pull data and research components needed for new business pitches
• Contribute to development of agency level POVs on industry happenings
• Primary party responsible for customization of agency POVs for individual clients

Qualifications

• 3+ years of paid search and social media experience, ideally in an agency environment

• Mastery of search and social platforms

• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)

• Excellent written, verbal, and interpersonal communication skills

• Presentation skills are a must

• Demonstrated critical thinking and problem solving skills

• Excellent project management and organization skills

• Ability to work successfully with teams on multiple projects under tight deadlines

• Proven leadership ability

• Demonstrates initiative/”hunger”

• Collaborative approach/attitude

• Certifications in social platforms (Twitter (X) flight school, Facebook Blueprint) highly preferred

• Certifications in search platforms (Google Ads, Microsoft Ads)

• Experience in social SAS preferred - i.e. 4C

• Experience in search platforms preferred – i.e. SA360, Kenshoo

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.

24-6530