Job Description
Overview:
The Technology & Activation Group (TAAG) is a team of Digital Marketing technology, operations and measurement professionals supported by best-in-class technology and expertly designed procedures.
TAAG is an integral part of Spark Foundry’s Data, Insights, and Analytics (DTAI) practice and operates by turning the data we create into a true asset for our business. TAAG will support and complement our DTAI teams today and manage the organization’s technology expertise to educate some of our most valuable media professionals of tomorrow.
We are looking for a marketing technology leader with expertise in the fields of marketing technology, media performance management and measurement, and ad operations. The individual we are seeking will be confident with senior agency executives and clients, and clear in delivering our agency point of view and recommendations. They must have the ability to translate business data requirements into technical solutions, develop measurement strategies, and manage key relationships with digital media technology, operations, data and research partners, building best-in-class capability within Spark Foundry.
In addition to their responsibility as a agency expert in digital media operations, data, tools and technology, this person will be responsible for cultivating and leading a team of client-assigned resources who are responsible for the end-to-end delivery of the following media planning and activation functions:
Digital media campaign KPI creation and alignment to business opportunities/goals
Operational alignment of campaign evaluation/measurement plan to campaign strategy
Digital technology & infrastructure direction and decision making
Data management and insights platform recommendations
Data governance for client and agency measurement compliance
Full-funnel digital media advertising operations (inclusive of emerging digitally-distributed media)
Data management and generation of campaign optimization insights
Role Objectives:
Oversee TAAG team across offices, as needed, and support the investment and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic)
Lead strategic conversations with client and investment teams around technology integrations that can improve efficiency, range, or quality of data, or support new media
Support team in all aspects of TAAG responsibilities
Lead strategic aspects of AdTech, including conversion tag strategy, DMP integrations, and 3rd party integrations.
Lead conversations with the investment team on ways to work faster and smarter.
Collaborate with fellow TAAG VPs on process to prevent errors, to ensure consistency, to create a lock-tight QA checklist
Collaborate with vendors on behalf of creative agencies when troubleshooting is required
Keep yourself and the team up to date on the ever-evolving media landscape through regular research and writing POVs
Share ‘best practices’ across TAAG to improve our output and standardize our work
Accountable for verification process and ongoing optimization for campaigns on a regular basis based on client needs
Accountable for campaign activation process and ensure deadlines are met across investment teams, creative agencies, and clients to ensure on time launch
Accountable for overall TAAG admin management across the US
Overseeing an entire team/staff; and actively involved in their career path & growth
Responsible for working with the senior leadership teams of creative, analytics, search, and technology teams, to identify and/or develop solutions to support the client needs
Provide consultative support from a technical and operational perspective to the creative and investment teams
Technical authority for all ad tech issues involved in running online ad campaigns
Qualifications
Oversee TAAG team across offices, as needed, and support the investment and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic)
Lead strategic conversations with client and investment teams around technology integrations that can improve efficiency, range or quality of data, or support new media
Support team in all aspects of TAAG responsibilities
Lead strategic aspects of adtech, including conversion tag strategy, DMP integrations, and 3rd party integrations.
Lead conversations with the investment team on ways to work faster and smarter.
Collaborate with fellow TAAG VPs on process to prevent errors, to ensure consistency, to create a lock-tight QA checklist
Collaborate with vendors on behalf of creative agencies when troubleshooting is required
Keep yourself and the team up to date on the ever-evolving media landscape through regular research and writing POVs
Share ‘best practices’ across TAAG to improve our output and standardize our work
Accountable for verification process and ongoing optimization for campaigns on a regular basis based on client needs
Accountable for campaign activation process and ensure deadlines are met across investment teams, creative agencies, and clients to ensure on time launch
Accountable for overall TAAG admin management across the US
Overseeing an entire team/staff; and actively involved in their career path & growth
Responsible for working with the senior leadership teams of creative, analytics, search, and technology teams, to identify and/or develop solutions to support the client needs
Provide consultative support from a technical and operational perspective to the creative and investment teams
Technical authority for all ad tech issues involved in running online ad campaigns
Candidate must have strong leadership and management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance their work product, as the Technology & Activation matures in offerings and expertise)
Candidate must be able to work closely with senior agency leadership and account leadership (digital & non-digital) to provide strategic Technology & Activation direction to all account teams (including but not limited to pricing, scope & deliverable alignment, resource alignment, product development, new business, etc.)
Must be able to cultivate excellent “top to top” relationships with technology, data and research partners
Must be able to cultivate excellent relationships with senior-level client resources
Must possess excellent English communication skills, both written and verbal.
Must be an adept communicator with the ability to explain intricate and complex technological details to individuals with varying levels of knowledge and experience.
Must actively develop junior TAAG talent and work with leadership to cultivate a consultative and growing team of advertising professionals and media tech pioneers.
Additional Information
All your information will be kept confidential according to EEO guidelines.
23-3965