Job Description

The Activation Manager is responsible for managing media portfolios of clients as well as assisting in the creation and execution of digital media strategies and recommendations, while communicating these strategies to clients.  

The Activation Manager reports to the Group Director, supervising Senior Associates and Associates as well as peers to drive collaboration and insights. The Manager will work closely with the media and analytics team to maintain quality control of the media campaigns in market, continually evaluate, optimize and improve performance against client goals. The Manager is key to building and maintaining industry publisher relationships. 

We are looking for a strategic thinker who can be a mentor to junior planners, a leader within the agency, and a partner with our clients.

SPECIFIC RESPONSIBILITIES

•    Develop digital media strategies and tactical approach •    Manage client budgets across multiple tactics (display, mobile, video, audio, paid social, etc.) •    Provide media expertise, share media knowledge and provide continuous feedback •    Partners with Analytics, Ad Ops, Creative teams •    Provides strategic insights for weekly client reports •    Writes media POVs  •    Train and mentors junior planners on best practices of online media planning/buying •    Assign and manage workload of  junior media planners •    Work closely with publishing partners to build and maintain relationships •    Foster environment of shared learning and acts as a trusted source of media information for agency and client meetings

Qualifications

•    BA/BS required •    3+ years of overall media planning experience, with 2+ years online media planning preferred •    Knowledge of Ad Serving technology & media tools (Prisma, comScore, dashboards, CI, etc.) •    Understanding of programmatic and acquisition-focused initiatives and lead generation.  •    Demonstrated success in mentoring and developing junior staff •    Exceptional verbal/written communication and organization skills •    Proficient in Microsoft Office (Outlook, Word, PowerPoint, Excel) •    Solid presentation skills •    Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure •    Demonstrates critical thinking and problem solving skills

Additional Information

Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuels our startup spirit, while the unrivalled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients. We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you. To learn more, visit www.sparkfoundryww.com

All your information will be kept confidential according to EEO guidelines.