Job Description

The Technology & Activation Group (TAAG) is a team of Digital Marketing technology, operations and measurement professionals supported by best-in-class technology and expertly-designed procedures. 

TAAG is an integral part of Spark Foundry’s Data, Insights, and Analytics (DTAI) practice and operates by turning the data we create into a true asset for our business. TAAG will support and complement our DTAI teams today, and manage the organization’s technology expertise to educate some of our most valuable media professionals of tomorrow.

We are looking for a marketing technology leader with expertise in the fields of marketing technology, media performance management and measurement, and ad operations. The individual we are seeking will be confident with senior agency executives and clients, and clear in delivering our agency point of view and recommendations. They must have the ability to translate business data requirements into technical solutions, develop measurement strategies, and manage key relationships with digital media technology, operations, data and research partners, building best-in-class capability within Spark Foundry.

In addition to their responsibility as a agency expert in digital media operations, data, tools and technology, this person will be responsible for cultivating and leading a team of client-assigned resources who are responsible for the end-to-end delivery of the following media planning and activation functions:

• Digital media campaign KPI creation and alignment to business opportunities/goals
• Operational alignment of campaign evaluation/measurement plan to campaign strategy
• Digital technology & infrastructure direction and decision making
• Data management and insights platform recommendations
• Data governance for client and agency measurement compliance
• Full-funnel digital media advertising operations (inclusive of emerging digitally-distributed media)
• Data management and generation of campaign optimization insights

Qualifications

• The Technology and Activation Group Vice President must have 5+ years experience managing teams who work with marketing technology tools and data mining / business intelligence systems (e.g. ad server and dynamic creative technology, tag management systems, DMPs, verification measurement platforms, reporting and data modeling dashboards, etc…)
• Must have knowledge of media buying purpose and process within agencies and client organizations 
• Must have a strong command of digital and traditional media planning, implementation, optimization and reporting process and technologies such as: Planning platforms/process, Ad Servers, Bid Management, DSP's, Research Partners, Reporting Partners, Tagging, Verification, Privacy, content management, site side analytics, audience intelligence, etc.
• Technology experience and passion are critically important, so must have a functional understanding of technology platforms, databases, hosting environments, APIs, enterprise architecture/platforms, data structure/formats, programming logic, web dev platforms and technologies, etc.
• Candidate must have strong leadership and management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance their work product, as the Technology & Activation matures in offerings and expertise)
• Candidate must be able to work closely with senior agency leadership and account leadership (digital & non-digital) to provide strategic Technology & Activation direction to all account teams (including but not limited to pricing, scope & deliverable alignment, resource alignment, product development, new business, etc.)
• Must be able to cultivate excellent “top to top” relationships with technology, data and research partners
• Must be able to cultivate excellent relationships with senior-level client resources
• Must possess excellent English communication skills, both written and verbal.
• Must be an adept communicator with the ability to explain intricate and complex technological details to individuals with varying levels of knowledge and experience.
• Must actively develop junior TAAG talent and work with leadership to cultivate a consultative and growing team of advertising professionals and media tech pioneers.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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