Job Description
The Paid Social Manager is responsible for the implementation and execution of paid social campaigns across Facebook, Pinterest, TikTok, among other platforms. This role maintains, develops, and exceeds performance targets for the Kroger brand. You will be charged with gathering data from social platforms and distilling it into actionable insights. This role reports to the Senior Manager of Paid Social.
In this role, you will be responsible for the following:
· Manage full-funnel projects from start to finish, while coming up with creative ways to advance the brand through paid social
· Provide accurate client communication that details performance and return on investment via regular campaign reporting and analysis
· Oversee large paid social budgets monthly through pacing reports and campaign optimizations
· Facilitate meetings, communicate with vendors, and participate in QBRs as needed
· Assist in overseeing a Senior Associate and Associate by managing QA, project management, and platform troubleshooting
Qualifications
· Detailed knowledge of paid social marketing techniques and platform buying tools
· Advanced familiarity with running campaigns across Facebook, Pinterest, TikTok, and ideally NextDoor and Twitter
· Must be proficient or advanced in Microsoft Excel
· Ability to manipulate, analyze and interpret large quantities of data
· Must be eager and willing to learn
· Passion for analytics and insights
· Exemplary attention to detail
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Additional Information
Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists. Follow us on social @dentsuUSA. Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.