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Paid / SEO Digital Advertising Specialist

S

SpeakeasyCo

Paid / SEO Digital Advertising Specialist

San Diego, CA
Full Time
Paid
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  • Responsibilities

    Job Description

    Speakeasy Co. handles the technology, warehousing, and order fulfillment for spirits brands, allowing them to sell direct-to-consumer and scale their businesses. We’ve expanded our product offering to include marketing services to our brand partners. As a startup that is quickly growing our team, we are now in the search for a well-rounded Paid / SEO Digital Advertising Specialist to join Speakeasy Co. full-time.

    This will be Monday-Friday, 40 hours per week.

    COMPANY BENEFITS

    • Fully remote
    • Unlimited PTO
    • Employer-subsidized health care plan
    • 401K plan
    • Working with awesome craft spirits enthusiasts and brands

    You will be the best fit for the Paid/SEO Digital Advertising Specialist role if you are data driven, hands-on, eager to learn, and can fully execute a successful paid ad campaign for various clients.

    WHAT YOU WILL BE DOING AS A PAID/SEO DIGITAL ADVERTISING SPECIALIST:

    • Creating and running daily paid campaigns primarily Google and Facebook advertising platforms. Other advertising platforms include: Pinterest, Snapchat, TikTok, and more.
    • Configure and maintain Facebook Pixels and other tracking tools.
    • Media buying and optimization with monthly spends up to $25,000
    • Working with internal and external marketing teams to develop campaign criteria and launch strategies
    • Perform regular keyword research and audience targeting research to create, test and optimize ad copy and creative assets
    • Be able to produce sound and enticing ad copy and present concepts to clients
    • Coordinate the production of the bi-weekly and monthly reports on campaign performance with the marketing team
    • Must be able to look at the data and provide an action plan for strategy moving forward
    • Speak to reporting and ongoing strategy to clients
    • This role will also be responsible for internal marketing efforts, including a monthly email newsletter and copywriting for digital content.

    WHAT YOU NEED TO KNOW AS A PAID/SEO DIGITAL ADVERTISING SPECIALIST:

    • 1-2+ years of experience working in paid search and paid social digital advertising and/or SEO
    • Strong working knowledge of Google Ads, Google Analytics, Google Ads Editor, Google Tag Manager, and Facebook Business Manager
    • Have strong knowledge in Excel/Google Sheets to navigate through data
    • Be data-driven with sharp analytical skills; ability to gather data in order to inform major decisions and translate performance data into actionable insights using quantitative analysis
    • Have an innovative mindset; always looking for ways to improve processes and offerings in a fast-paced start-up environment, loves a challenge.
    • Strong writing and communication skills; able to translate complicated concepts, data, and jargon into easy-to-understand metrics for internal staff and clients
    • A personal enthusiasm for staying on top of the latest digital marketing and social media advertising trends
    • Proficient understanding of copywriting for SEO is a plus
    • Proficient understanding of email marketing is a plus
    • Previous agency experience is a plus
    • Previous experience in alcohol or e-commerce advertising is a plus

    Company Description

    SpeakeasyCo is a fast-paced, disruptive alcohol company that revolutionizes the consumer experience, allowing purchase of alcoholic spirits straight from the source to one's front door. Utilize the latest technologies to work from home for an ever growing, young company with plenty of ceiling for career advancement.