Job Description

The Specialist, AVOD Growth & Digital Distribution will support the editorial management and optimization of 10+ YouTube channels. This role focuses on channel organization, video optimization, quality control, and analytics-driven growth, while also supporting the creation of high-impact digital assets to enhance audience engagement and brand consistency. The position serves as a key creative and operational partner to ensure content is presented in a way that drives engagement, brand consistency, and audience growth across digital platforms.

Responsibilities:

• Support day-to-day management of 20+ YouTube channels within YouTube Studio and CMS, ensuring accurate organization, tagging, metadata optimization, and overall channel hygiene
• Oversee content packaging and presentation, maintaining editorial consistency and brand alignment across all channels
• Coordinate publishing calendars, asset delivery timelines, and cross-functional approvals to ensure on-time execution
• Recommend editorial, packaging, and programming strategies to improve discoverability and audience growth
• Conduct quality control reviews of uploads, playlists, descriptions, end screens, and community posts
• Communicate effectively across digital, marketing, production, and brand teams to execute publishing and distribution workflows
• Provide day-to-day administrative and operational support related to channel management and digital asset organization
• Design and optimize custom thumbnails that drive click-through rate and audience engagement for streaming platforms, including YouTube, FAST, telemundo.com, APP, other social media platforms
• Adapt and reproduce existing key art using Adobe Creative Suite and other design tools
• Develop templates, banners, end boards, and assets to support brand consistency and promotional initiatives
• Partner with internal teams to translate promotional materials into compelling digital assets for YouTube and streaming platforms
• Present innovative packaging and visual strategies to enhance performance and brand presence

Qualifications

Basic Requirements:

• Fluent in English; intermediate Spanish proficiency (able to understand, read, and write)
• Minimum 5 years of experience in graphic design
• Broad knowledge of art and design fundamentals, including graphic design, typography, photography, and illustration
• Ability to problem solve, visualize and execute creative options
• Bachelor’s degree or equivalent experience in design, digital media, marketing
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced digital environment
• Must be available to work all shifts, including early mornings, evenings, holidays, weekends, late breaking news, and hurricane emergencies
• Communicate professionally with outside partners and company employees in various capacities
• Must be a self-starter and proactive in identifying and resolving issues

Desired Characteristics:

• Ability to work with minimal supervision, under stressful situations and multi-task to meet tight deadlines
• Deep familiarity with YouTube trends, algorithm dynamics, and audience growth strategies
• Proven ability to develop compelling visual styles that elevate brand presence while driving measurable results
• Ability to effectively use strong analytical and problem-solving skills
• Experience working cross-functionally with all levels of leadership
• Experience working within a media, entertainment, or streaming organization
• Should be curious and eager to develop and test new ideas
• Ability to adapt easily to frequent changes in project direction, priorities, and deadlines

Additional Requirements:

• Must be willing to work in Miami, Florida
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.