BRAND AMBASSADOR
Location: Miami, FL
Employment Type: Occasional / Event-Based
Pay Rate: $30-$35 per hour
Most be 21 to apply
POSITION SUMMARY
MKTG/Dentsu is hiring Brand Ambassadors to represent premium spirits and beer brands at on-premise, off-premise, and experiential activations in the Miami market. Brand Ambassadors engage Legal Drinking Age (LDA) consumers through education, product storytelling, and responsible sampling (where legal), with the goal of increasing brand awareness, trial, and preference.
This position is classified as Occasional Employment. Being hired does not guarantee a minimum number of assignments.
SCHEDULE & HOURS
Flexible schedule
Most events occur Thursday–Sunday
Typical event times: 4:00 PM – 12:00 AM
Activations are typically 2–3 hours
20+ hours of weekly availability preferred, not guaranteed
Holiday availability may be required
COMPENSATION & BENEFITS
$30-$35 per hour
Paid training
Mileage and drive-time reimbursement when qualified
Flexible scheduling
POSITION OVERVIEW
Brand Ambassadors are the face of the brands they represent. They deliver safe, engaging, and informative brand experiences at the point of purchase and consumption. Brand Ambassadors are expected to demonstrate strong product knowledge, professional conduct, and an ability to connect authentically with consumers while adhering to company policies and the NA Diageo Marketing Code.
Brand Ambassadors must be comfortable working in a variety of environments, including bars, restaurants, nightclubs, liquor stores, grocery stores, and large-scale venues.
KEY RESPONSIBILITIES
Actively engage and educate LDA consumers on featured brands
Clearly communicate brand attributes, product differences, and usage occasions
Lead sampling experiences where legal and approved
Complete event setup and breakdown
Pre-merchandise accounts with approved Diageo point-of-sale (POS)
Distribute brand premiums according to program guidelines
Build positive working relationships with account and venue staff
Troubleshoot and adapt to challenges during live events
Follow Responsible Server Guidelines and report violations immediately
Use company-issued debit card for approved bar spend or product purchases
Pick up or receive delivery of promotional materials as directed
Maintain and return all company property in good condition
Capture and upload high-quality event photos via mobile device
Complete accurate and timely post-event recaps (ERFs)
Complete all required digital trainings and knowledge assessments
Communicate proactively with Event Managers, Associates, and brand teams
Adhere to all MKTG policies and procedures
REQUIRED QUALIFICATIONS
Minimum 21 years of age
Eligible to work as an employee in the United States
Valid U.S. driver's license and reliable transportation
Ability to travel to event locations
Comfort standing and walking for extended periods
Ability to lift and carry boxes, trays, and event materials
Professional appearance and demeanor
Strong communication and interpersonal skills
Ability to work independently and as part of a team
Reliable, punctual, and detail-oriented
Comfortable using mobile reporting platforms
Proficient in Microsoft Excel, Word, and PowerPoint
Previous promotional, hospitality, or brand ambassador experience preferred
Passion for brand advocacy and consumer engagement
English proficiency required; Spanish/English bilingual candidates encouraged to apply
COMPANY OVERVIEW
MKTG, part of the dentsu network, is a global creative agency specializing in lifestyle marketing. We deliver strategic brand solutions across sports and entertainment, live experiences, retail marketing, enterprise engagement, and sponsorship marketing. Headquartered in New York City, MKTG employs more than 1,450 employees and over 7,000 Brand Ambassadors across 31 offices in 19 global markets.
APPLICATION QUESTIONS
Are you at least 21 years of age?
Do you have reliable transportation to commute to event locations?