The Newviews Agency

The Newviews Agency is a creative marketing and communications firm dedicated to storytelling, brand building, and community impact. We serve diverse clients, from startups to Fortune 500 organizations, with tailored, innovative marketing solutions.

About the Role

We are seeking an experienced Sports Marketing Manager to join our team in a unique embedded capacity. In this role, you'll be placed on-site with our youth development & competitive rec soccer client, serving as a dedicated marketing resource within their day-to-day operations — while remaining a member of the agency and reporting directly to our agency Account Executive/leadership. This is a rare opportunity to operate at the intersection of agency strategy and in-house execution.

A hybrid schedule may be available depending on client needs and performance.

Responsibilities

Serve as the primary marketing point of contact embedded within the client's organization

Develop and execute marketing strategies that support the client's brand, programming, and growth goals

Plan and manage campaigns across digital, social, print, and event channels

Create and oversee content that engages youth athletes, families, and community partners

Coordinate with Newviews agency teams on strategy, creative, and reporting

Manage the client's social media presence, email marketing, and community communications

Support event marketing, registration campaigns, and seasonal programming promotions

Track performance metrics and deliver regular reporting to both the client and agency leadership

Build relationships with local media, sponsors, and community stakeholders on behalf of the client

Qualifications

Strong grasp of digital channels, including paid search, paid social, SEO, content, and email

Strong understanding of how to market to parents, families, and youth athletic communities

Proven ability to manage campaigns and content independently with minimal oversight

Excellent communication and relationship-building skills

Comfortable working on-site within a client environment while maintaining agency accountability

Proficiency with social media platforms, email marketing tools, and basic design tools (Canva, Adobe, or similar)

Background in community and sports marketing

Bilingual (English/Spanish) a plus, given the diversity of youth soccer communities

Requirements

3–5 years of marketing experience, with at least 1–2 years in a sports, recreation, or youth organization setting

Direct experience working with a youth sports organization — youth soccer experience strongly preferred

Knowledge of youth soccer leagues, clubs, or governing bodies (e.g., US Youth Soccer, AYSO, regional leagues)

Familiarity with sports registration and management platforms (e.g., TeamSnap, SportsEngine, GotSoccer)

Based in Richmond, VA with the ability to commute

Work Arrangement

This is a contract, on-site position based at the client's location. Hybrid flexibility may be considered based on role fit and client approval. This position reports to The Newviews Agency leadership. You will need to report to the office 3x a week.

Compensation

Part-Time Contractor ($1,700 - $2,500 per month for a total of 21 Months) + Signing Bonus

What We Offer

Friendly work environment with flexible scheduling

Portfolio-building support, including case studies and testimonials

Access to agency training resources and professional development workshops

A collaborative, fast-moving team culture

Exposure to diverse industries and client challenges

Additional project opportunities in an agency environment