We are Spray Marketing, a direct-to-expert digital marketing agency for growth-stage companies, go-to-market startups, and small to medium-size businesses looking for data-driven execution. We are seeking a talented performance and growth marketing specialist to manage SEM/PPC Campaigns and paid social media campaigns for Spray Marketing's global clients. This role is both strategic and tactical, with the opportunity to impact some of the coolest up & coming brands.
THIS POSITION IS A REMOTE JOB! Need to have the ability to work flexible hours, about 10-20 hours a week depending on project deadlines and deliverables.
Roles & Responsibilities:
- Manage SEM/PPC Campaigns for multiple Clients across Google Ads, Facebook Ads & other search engine platforms
- Conduct Search Campaign Optimization tasks throughout the campaign lifecycle. (Keyword Enhancements, Keyword Bidding, Bid Strategy Experimentation, Ad-Testing, Geo-Targeting, etc.)
- Manage and enhance our client's digital presence, including website posting, social media posting, and digital marketing tactical activities
- Develop social media and promotion strategies/execution for clients to get engagement on social platforms (Twitter, Pinterest, Facebook, Forums, You-Tube, etc.)
- Forecast, Suggest & Manage Budgets and Budget Pacing in multiple PPC Campaigns
- Source, Pause and Add Keywords as relevant to campaign goals (Brand, Non-Brand, Competitor, etc.)
- Stay Informed on Best Practices and Upcoming Developments in the Google Search Landscape, to keep Theorem ahead of impending change
Qualifications:
- 3-5 years' experience managing Paid Search Marketing (SEM/PPC) campaigns
- BS/BA Degree or Higher
- Project Management Experience, ability to oversee and review work of Spray Marketing's Search Analysts
- Client-facing communications experience is important
- Strong understanding of the Paid Search Landscape and how to improve on important ROI metrics (CPA, CPM, CPC, etc.)
- Good command of English for communicating with US/EU-based Clients
- Ability to Digest & Compartmentalize Data as Needed to Create and Perform Client Presentations on ROI targets and other campaign goals
- Comfortable “Owning” Campaigns and Managing Spends in a Highly Accountable Position
- Attention to detail and time management skills a must
- Highly Skilled on Google Ads, Facebook Ads, Microsoft Bing Ads, etc. (Google AdWords Certified Required)
- Advanced Skills within Microsoft Excel and Google Sheets
- Familiarity with Google Analytics
- Skills or Interest in other service lines such as Programmatic, Social, Email, etc., a plus