Copywriter/Content Development Specialist

Spring Footwear Corp

Copywriter/Content Development Specialist

Pompano Beach, FL
  • Responsibilities

    Since 1991, Spring Footwear has made a difference in the lives of consumers who have depended on our brands to deliver comfort and style. Product innovation, quality, value and flexibility are the cornerstones that contribute to our success. This all leads to our mission:


    THE COPYWRITER/CONTENT DEVELOPMENT SPECIALIST is an individual who excels at creating engaging copy content that is disseminated across various external and internal channels, both B2C and B2B (web, email, social, print, television, blogs, brand strategy/positioning, mission/values, product descriptions, press releases, corporate communications, customer service scripts, et. al.) and thrives on the shoe and fashion market. This individual will have a deep understanding of maintaining a cohesive brand voice and will work closely with the graphic artists as it relates to visual elements.

    We are looking for a creative and strategic individual to drive brand awareness, customer engagement, and, ultimately, conversion. Fundamental requirements to succeed in this role include:

    • Writing clear, concise and grammatically correct copy
    • Driving the creation of original concepts that result in effective and compelling communication
    • Understanding different language styles that appeal to various target markets (B2B vs B2C, for example)
    • Developing and maintaining a clear and consistent brand voice
    • Experience with web markup language and search engine optimization

    The ideal candidate will need to explain, sell and defend his/her ideas, while remaining open to feedback and constructive criticism. Creativity, attention to detail, adaptability and marketing knowledge are also required.


    • Bachelor’s degree in related field from an accredited institution; may substitute comparable work experience in lieu of degree
    • Prior experience in wholesale apparel or footwear preferred
    • 3-5+ years of demonstrated experience writing copy on a marketing or advertising team, preferably in-house
    • Ability to work well in a team environment with a diverse group.
    • Demonstrated understanding of color and fashion trends
    • Passionate about finding a new pair of stunning shoes!

    We offer:

    • Competitive wages and benefits

    • Company paid holidays and vacation

    • Profit sharing program

    • Advancement opportunities

      We encourage experienced candidates to apply and join our growing team!

    Spring Footwear Corp. is an EEO employer, all employment is contingent upon a successful drug and back ground screening, as applicable to the job specifications. We administer the Florida Drug Free Workplace program, and as such, employees may be subject to reasonable suspicion drug tests, as ascribed by the Florida law.