JOB LEVEL
M70/P70
EMPLOYEE ROLE
People Manager

The Opportunity

As the Senior Director of Customer Marketing, Students and Express, you will be the worldwide strategic leader for a customer audience, owning one of Adobe’s priority customer audiences, responsible for driving the customer-first marketing strategy, orchestrating full-funnel plans, and driving growth, engagement, and retention. You will convert company- and business-unit priorities into a clear, data-driven marketing plan for your customer group, partnering deeply with Product Marketing, channel owners, regional teams, and creative teams to deliver high-impact programs.

Reporting to the Vice President of Customer Marketing, you will lead a team and worldwide cross-functional squad, ensure disciplined execution across campaign and evergreen programs. You represent your group in senior forums - advocating for customer needs, business outcomes, and cross-functional alignment.

You are a strategic, analytical, and collaborative marketing leader who brings clarity, operational rigor, and a high bar for customer experience.

What you'll do

• Translate business priorities and customer insights into a cohesive marketing strategy for your customer group.
• Define annual and quarterly marketing objectives that ladder into Adobe’s broader customer marketing vision.
• Build a deep relationship with our Product teams, acting as a trusted partner in shaping strategy, positioning, roadmaps, and go-to-market plans.
• Lead an integrated, full-funnel marketing plan spanning flagship campaigns, evergreen programs, and always-on content.
• Lead activations, co-marketing initiatives, and partner marketing to expand reach and impact.
• Convert strategy into actionable briefs and ensure cross-channel and global scalability across creative, web, media, social, events, and regional teams.
• Drive alignment with channel partners on priorities, messaging, timing, and resourcing.
• Lead the cross-functional customer-group marketing team and squad and ensure strong governance, clear roles, and disciplined execution.
• Surface risks, trade-offs, and resourcing needs early and resolve them in partnership with key leaders.
• Partner with international teams to align global strategy to local market needs and ensure localization readiness.
• Define success metrics, partner with Global Marketing & Insights to monitor performance, and ongoing optimization.
• Demonstrate how marketing contributes to business outcomes and customer lifecycle performance.
• Play a critical role in Adobe-on-Adobe, ensuring our marketing teams fully leverage Adobe’s own products to deliver more effective and efficient programs.
• Represent the Student and Express customer group in senior forums, shaping priorities and advocating for the customer needs.
• Act as a public-facing voice through events, customer conversations, and thought leadership opportunities.
• Collaborate with Finance, Operations, and Agency Management to ensure resources are allocated effectively and deliver strong return on investment.

What you need to succeed

• 15+ years of progressive marketing or go-to-market leadership experience, ideally in customer-lifecycle, full-funnel, or coordinated marketing.
• 5-8+ years leading teams or cross-functional groups with demonstrated success driving accountability and collaboration.
• Deep expertise in marketing planning, campaign orchestration, content development, and cross-channel execution.
• Strong strategic and analytical skills; ability to connect marketing investments to business objectives and performance.
• Proven efficiency in matrixed environments-aligning product, regional, creative, and channel leaders toward shared outcomes.
• Outstanding communication and executive-ready presence; able to simplify complexity, influence senior partners, and facilitate decision-making.
• Experience applying data, experimentation, and insights to optimize programs and drive continuous improvement.
• Excellent judgment, adaptability, and leadership presence during transformation and change.

Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $177,300 -- $377,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

‌

In California, the pay range for this position is $242,700 - $377,400

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.